In 2020 we have experienc and are experiencing the pandemic differently than then, with greater mical-scientific expertise and almost immiate global communication and news dissemination. The consequences, however, as then, are already visible on many fronts. Government stability, free movement of people, unemployment. Many businesses have remain chain in a situation of contingency, between lockdowns and new habits, a sense of generaliz fear and instability has spread.
The way we think about the future
And consequently about purchases and investments has chang.
There are new variables to consider when purchasing, and companies must be ready to understand them if they want to be responsive to new nes.
The second winter wave is hitting us hard and it is now clear that we are not prepar to face it. But this is not the time to mourn the losses suffer, we cannot afford that.
As discourag and demoraliz as we may be now, there are several things that companies can and must keep in mind to react to the crisis (we have already explor this in the article: Marketing strategy for the post COVID-19 era ).
Even when we return to normal, what was “normal” before will no longer be “normal.”
Experiences in physical stores have certainly chang . For example, trying on makeup from shar samples or trying food samples in stores are no longer a viable customer experience (we recommend reading the article: Customer experience and post COVID-19: what changes in the “new normal” ).
4 Things to Consider to Create an Effective Customer Strategy in the New Normal
Let’s understand how whatsapp data purchasing behavior has been influenc and what companies should consider when establishing their customer strategy.
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1. Trust
We are experiencing a crisis of consumer confidence characteriz by great job instability.
It is a time of uncertainty and therefore finances are manag differently, certainly more sparingly by families.
There is not only the fear of agb directory running out of savings to consider, but also the anxiety and pessimism that afflict most of society. Choosing what to buy, where to live, where to work creates much more worry today than in the past.
Ahigh level of security in order to earn the trust of customers. If they feel that a brand is putting profit before the well-being of people, they will lose trust in that brand forever.
Even communicating a certain démêler l’architecture big data : principes fondamentaux et applications mount of justifi optimism, as difficult as it may be, is very important.
2. Digitalization
In recent months, some of the companies that have not seen their business volume decrease are companies that provide digital transformation services . According to Forbes, the big digital giants such as Amazon, Google, Facebook have expand their workforce to cope with the increase in work.
