5 Creative SEO Strategies [with Examples]

Search engine optimization (SEO) isn’t just about the technical stuff most people think of, like keywords and backlinks. There are a variety of creative ways to help your site rank. These ways are ethical, inexpensive, and help build authority and credibility for your business.

Creative SEO strategies don’t mean you have to reinvent the wheel or start a new trend – they just mean you have to think outside the box a little bit. More specifically, it’s about looking at what makes your business unique and using that to your advantage.

Learn how to do more with your website and content by diving into these five creative SEO strategies with examples, and start getting your creative juices flowing.

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5 Creative SEO Strategies That Drive Traffic

Here are five creative SEO techniques that will help you rise to the top of search results:

  1. Leveraging personalized visual content
  2. Be transparent about your business
  3. Using coding to create tools
  4. Improve your public relations strategy
  5. Creating Content Through Thought Leadership

1. Leverage personalized visual content

overseas data

When developing a creative SEO strategy, start by getting creative with your images.

 

In reality, images are essential for SEO and users. What grabs your attention more when you open an article? An image of anonymous businessmen pretending to have a discussion in a meeting room or unique illustrations that help your content tell a story?

For example, Screaming Frog uses custom blog images as part of their creative SEO strategy to add a personal touch to their content.

Get creative with your SEO efforts by leveraging visual content like blog images, graphs, charts, etc. Creating unique visual content can attract this may be more data than is currently displayed more users, effectively illustrate the points made in your content, and help strengthen your company’s brand and identity.

2. Be transparent about your business

Another way to develop a creative SEO strategy is to be transparent about different aspects of your B2B or B2C business to inspire new and relevant content for users.

For example, write blog posts or articles about the inner workings of your company or make certain company documents available as open cn leads sources of information, such as company or employee handbooks.

For example, Buffer offers full transparency into its social media analytics business, going so far as to provide insight into the company’s financial updates.

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