In January 2020, Google declar war on third-party cookies, planning to completely eliminate them by 2022. Justin Schuh, engineering director of “Users are demanding more privacy, as well as transparency, choice, and control over how their data is us, and it’s clear that the web ecosystem must evolve to meet these growing demands.”
Chrome Engineering at Google, said that
For this reason, Big G wants to resign the concept of third-party cookies to make the browser an even more secure and privacy-orient environment.
On a concrete level, Google plans to include cookie management within a “Privacy Sandbox”, a new area where users will have the possibility to manage the sharing of personal data online.
Chrome, there fore, cookies will no longer
This operation will lead to what the whatsapp data industry press has already defin as “Cookie apocalypse”, that is, a “destruction” of third-party cookies. On be stor and will remain, instead, on the device us without being shar.
Key points of the article:
- What are cookies and what are they us for ? There are first, second and third party cookies depending on the origin of the data the in-depth guide to educational and its management. These distinctions correspond to
different uses. - The impact of the Cookie Apocalypse revolution will be huge and will affect users as well as advertisers and publishers. It changes the way you reach customers with
appropriate offers. - It is important to arrive at aol email list this moment prepar . In the future, first-party data, the company’s proprietary spaces will be increasingly important to build increasingly personaliz communication.
Before understanding the impact of these changes on the various subjects of the web and defining the actions to be taken to survive the Cookie apocalypse , it is good to sh more light on the world of cookies.
In this article we will discover:
- Cookies: what they are and what they are us for
- First-party cookies
- Third-party cookies
- Second-party cookies
- The Impact of the Cookie Apocalypse
- For customers-users
- For general users
- For Advertisers
- For publishers
- For Demand Side Platform (DSP) providers
- How to Survive the Cookie Apocalypse
- 1. Rethink the marketing ecosystem
- 2. Improve customer relationship
- 3. Encourage identification systems
- 4. Explore second-party data from top technology leaders
- Develop a Cookie Apocalypse Strategy with Adv Mia Lab
- In conclusion
