Be proactive and personally reach out to customers and influencers you want to connect with via private message.
By showing an openness to direct contact, without the typical and recognizable automatisms of chatbots, your brand , in turn, private messages from customers and influencers.
This will allow you to start conversations, build new relationships and have new opportunities to send special offers.
For example, you could share promotional campaigns and meet new users who might be interest in making a purchase or want to collaborate with you.
Take care of your reputation
We have seen what strategies to adopt to give your brand an image of honesty, clarity and reliability.
But your brand reputation also depends on your direct actions towards your audience.
Always reply to private messages, comments (positive or negative), advice, and do it quickly.
Market research has found that 32% of social mia users expect a response within 30 minutes, 42% within 60 minutes. (isonResearch)
Don’t get caught unprepar and always communicate with a tone that is suit to your brand’s philosophy and vision:
Get in touch
- Maintain a kind and authoritative tone, be honest and confident.
- Never delete negative comments. If the conversation becomes unpleasant for the public, contact the user involv and start a private discussion
- Always give personaliz answers
- Be prepar to change your tone in case of exceptional events (remember the outbreak of the COVID-19 pandemic?)
- Always thank your audience for every comment and contribution.
Never waste time and respond whatsapp data immiately to even the simplest comments.
This will make every user who comes into contact with your brand feel important.
Analyze the results
Analyzing, evaluating and adjusting your work plan is a step you absolutely cannot ignore.
The best marketing strategies are bas on a system of trial and error and it is inevitable that sometimes you will make a misstep.
To understand where errors have been agb directory record and to recognize them, data analysis is essential.
Keep an eye on the results obtain with Démêler l’architecture Big Data : principes fondamentaux et applications Neach action of your social mia strategy, analyze the data and KPIs (key performance indicators) most important for your social mia strategy and use the information you gain to review your initial plans.
Your analysis should include posts, advertising campaigns, action plans, time-bas projects , and you can use the data available:
- On the same social platforms
- Via Google Analytics
- Through the pixels
Evaluate one by one all the contents you share and the results obtain with each of them, to understand which types of posts, which advertising campaigns and which themes perform best in terms of engagement, clicks and conversions.
A truly excellent social mia strategy is
A continuously evolving job , destin to change on the basis of emerging trends and the direct or indirect, conscious and unconscious demands of the public.
