Therefore, Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to promotion tactics you can use at any stage. 1. And Low-Cost Build excitement on social media Social media can be used for pre-launch marketing in many ways. For example, if you’re launching something you know people are going to be super excited about, you can capitalize on that by “leaking” product information before the launch.
One important thing
To note is this tactic has little chance of succeeding if you have zero networking. However, this is something you should definitely try out: If you have at least some company data following on social media. If you’re an active member of relevant communities. 2. Send PR notes to industry websites Oldie but goodie. A PR note, aka press release, is an official statement delivered to members of the media. It’s used to share something newsworthy with the aim of securing media coverage. Brands have been sending out PR notes before you and I were born—and it still works today.
Part of And Low-Cost
Therefore, News websites is to inform their readers about new and exciting. Products they can use to help them at work or make their life. Simpler—and that product could be the CN Leads one you’ve been developing. News based on a press release The key to this tactic is to send your press release ahead of your launch to give journalists time to prepare. Moreover, you may want to shortlist a few important media outlets and offer them to be the first to get their hands on the product. To learn the art of creating and distributing PR notes (and get a free template), check out our guide: How to Write a Press Release. 3. Launch on a listing platform Product Hunt, Alternative To, Hacker News.
