Innovative Lead Generation Strategies for B2B Marketing

Find ways to generate more B2B leads with innovative marketing strategies. These 10 lead generation tactics work well for B2B companies.

B2B marketing mainly focuses on innovative lead generation strategies for B2B marketing. While finding a process that works best for your business can be challenging, once you find a few basic methods, your marketing will run like a well-oiled machine.

There is no substitute for testing different methods to find what works well for your audience and in your industry. Here is a review of innovative customer acquisition tactics for B2B businesses.

Innovative B2B Customer Acquisition Strategies

Find ways to meet more potential customers. Here’s a look at innovative lead generation strategies that are right for your business.

1. Test different content
Your website is an important part of your marketing. Make sure it resonates with your audience by testing different content. A/B test headlines and visuals for your business to find the best language to attract and convert your audience.

For this, you will need a third-party Lebanon Email Lead tool, which is used in most website CMS. But it may be worth the money. Alternatively, you can change the headlines at the beginning of the month to see which one resonates more. But you may end up with mixed results due to seasonality or different traffic to the site in these months.

2. Design customer-focused copy

Email Data
Content is powerful. You can drive traffic to your site and demonstrate your expertise. But you can’t just create any content or ask AI to write it for you. For content to work well, you need to spend some time thinking about your customers’ pain points and their biggest questions.

When evaluating these questions, consider what they might look like before they ask about products or solutions. For example, before a company looks for accounting software, they might ask what they need to know about income taxes. Or they might look for a customer invoicing solution and find that all-in-one solutions exist.

Your content won’t be about selling your product. It will be about answering customer questions. It will build trust and relationships to generate leads and get people thinking about you and your services.

Think about the platforms and mediums you can use to create this content. For example, don’t just write blogs. Make short videos, create infographics, and post content on your website, social media, and third-party partners.

3. Develop social proof
You can talk about how great you are, or you can show it. But showing it will have a much greater impact than just saying it.

Social proof helps other companies understand that you have helped organizations like yours. They will see the benefits you provide through real stories and personal accounts of working with you.

Buyers may doubt that you can do what you say you can until they hear it from others. Social proof builds trust and can encourage organizations to take the next step with you.

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Social proof can take many forms.

Market research: Instead of quoting other people’s research, conduct your own. Collect statistics and information based on what your customers tell you. This can be done through surveys, focus groups, or paying a third party to conduct the research for you.
Influencer Marketing: This is less common in B2B marketing, but it can work in certain industries and with certain types of buyers. People like to see others demonstrate your product and use it. Especially if it’s another business owner they respect.
Write case studies: Show how other companies have solved their problems with your products and services. Talk about your customers and less about yourself. This way, customers can see themselves in your examples.
Testimonials: Encourage customers to write reviews of your business after they have used your products and services for a while. Their thoughts and opinions are invaluable in demonstrating what makes your organization great.

4. Create a lead magnet

Think about what kind of lead magnet you can create that will be useful to your customers and make them want to share their contact information with you. For example, you could write an e-book, develop a calculator, create a quiz with results about the best next steps, help the company understand its liability, etc. It all depends on your industry and the products and services you sell.

The most important thing about your lead magnet is that it should be something that users can’t find elsewhere without entering their information. Offer useful information that your customers won’t find from your competitors. While lead magnets can cost some money to create due to the technology requirements, they often pay for themselves quickly in lead generation.

5. Make YouTube videos
YouTube is the second most visited website after Google, which owns the video platform. Not only is YouTube great for SEO, but it is also a place where people go to get answers to their questions, just like search engines.

You don’t need a fancy production studio to create great video content. Rely on the content you already create, like recording a webinar, and then offering it on demand.

For videos to be effective in attracting customers, they must provide a way for them to contact you and learn more. Make sure you include this information in your videos and on your YouTube page.

Optimize your YouTube page for conversion to get to know your viewers better.

Lead Generation Strategies
6. Make your message personal and unique
Instead of sending a cold email that looks like any other, think of a way to make it unique. Maybe it’s including one of your YouTube videos or sending product samples to your best customers.

One company got their customers’ attention by mailing out roofing shingles. And guess what, it wasn’t a roofing company. Instead, it was a ploy to grab their audience’s attention and point out that they could help them earn sales up to the roof.

This is a good segue into the next customer acquisition tip.

7. Take advantage of direct mail
Let’s face it, there’s nothing innovative about direct mail. It’s been around for decades. But many companies have abandoned it in favor of digital tactics. As such, it’s a less crowded space than it once was, and not as cluttered as some digital channels, where every business is fighting for the same audience.

But you can’t just write a letter. You need to be innovative and stand out from the pile of mail that executives and business owners receive. Consider sending a gift, such as a mug, treat, or gift card, to help grab the attention of a potential customer.

8. Use LinkedIn

LinkedIn contains a wealth of information about businesses and decision makers that are the right size for your offering. The key is to find a way to meaningfully engage with customers on these platforms.

LinkedIn advertising costs more than other social media platforms. But the cost can be worth it if you carefully target your ads and make sure they are customer-driven. You can also conduct face-to-face meetings with customers on the platform using social selling principles.

9. Publish guest posts
Submitting your content to third-party sites can be a huge help in raising awareness of your offering. Find other sites that are related to your offering and ask if you can write a guest post for them. Make sure the audience is right before publishing, especially if you have to pay for the guest post.

Guest posts will also help your SEO as they provide legitimate backlinks. This can provide valuable traffic to your site. Then you just need to make sure you have strong funnels to attract new customers.

10. Organize webinars
Webinars are a powerful tool for B2B customer acquisition. Attract customers and educate them about your industry. Webinar content doesn’t have to be salesy. That’s what sales demos are for. Instead, you should offer value in webinars, just like in other forms of content.

Work with experienced marketing professionals

Success in B2B sales can take time. The best way to start seeing results is to work with experienced marketers. New Light Digital is a team of marketers with extensive B2B experience. Schedule a free consultation now to get ideas and concepts on what you should do based on your audience and your industry.

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