An abandoned cart email gambling data russia phone number is an automated e-commerce email sent to people who started the checkout process but left the page before completing their purchase. These types of emails increase sales by encouraging shoppers to complete the transaction.
They’re effective because people visiting the checkout page are already close to purchasing, and a reminder email may be all it takes to convince them to make a purchase. Data shows that nearly one-third of clicks on abandoned cart emails lead to a sale .
These emails can be set up by integrating an email service provider, such as MailerLite, with your e-commerce platform. This will track when users leave the checkout page and automatically send an abandone cart email.
Why do shoppers abandon their shopping carts
According to a survey conducted data pipeline tools and technologies by the Baymard Institute, the most common reason for shopping cart abandonment is that additional costs are too high (47%). In other words, shipping costs, taxes, and other fees add too much to the final purchase price.
The second most common reason for cart abandonment is customers being force to create an account (27%), follow by slow delivery times (24%), lack of trust (19%), a long or complicated checkout process (18%), inability to see the total cost upfront (17%), unsatisfactory return policy (16%).
This tells us that while shoppers are the ones abandoning their carts, the reasons for their abandonment are largely in the hands of the online retailer.
11 abandoned cart email examples
Abandoned cart emails make it phone number list from b2b fax lead easy for subscribers to complete their purchase while generating excitement around the product and brand. As you’ll see from these abandoned cart email examples, there’s no one-size-fits-all approach to achieving this.
1. Home Alive Pets
The folks at Home Alive Pets are pretty creative with their abandoned cart email, with lighthearted copy that’s funnier than the generic “you left an item in your cart . ”
E-mail:
You left something for your dog! Don’t worry, we won’t tell!
Hi Erin, it looks like you haven’t finished shopping yet. The good news is we’ve saved your cart for you. Complete your order now before your cart expires.