Publishers who use this ad network will integrate

And, believe me, we’re seeing a lot of companies here investing in content for years with no results. Simply creating text, images, and videos and placing them on your website won’t do wonders for traffic and conversions. There are other obstacles to overcome. So, to go beyond lip service, let’s explore the 10 most common reasons that keep your content marketing investments from working. 1. Lack of Public Understanding Lack of Public Understanding This may seem cliché, but it happens. It’s that old adage: the businessman, the decision-maker, thinks he knows the consumer better than he does. In this situation, whoever runs the company doesn’t get off the pedestal and ask the people on the front lines – those who deal with customers – what their concerns, pains and complaints are. And, more seriously, they don’t listen to their customers either. Ignore complaints. Or the “bad customer” rate. Don’t do that.

And if it’s hard to reach your customers

Yes, you can think of clickbait here. There is no point in making a promise and not delivering on it. Good content not only attracts potential consumers, but also convinces them to take action. Leave an email. connect. Buy. In a nutshell, what do you expect from a good content marketing strategy? Visit and guide. Content marketing or SEO? Content marketing or SEO? So, let’s start understanding the problem. Of course you know what SEO (Search Engine Optimization) is. In short, improve your website to appear in organic searches special data  which are Google’s free searches. how did you do that? Continuously work on the three pillars of an SEO strategy, which we define as: Website optimization (speed, mobile operation.


Your text will rank on Google. on the first pag

 It will generate thousands of visits. This will be? Is it really  CN Leads possible for your content to return you that much by committing to only one of these SEO pillars and ignoring the others? When are your competitors likely to consider all three? So, I believe the conclusion is obvious: content marketing is not SEO. But this is crucial for SEO. So if your company is going to consider investing in content marketing, consider SEO first. Otherwise, it won’t work. Because it doesn’t work? Conceptually, the whole  thing is perfect. Be empathetic, talk about people’s problems and help solve them. It all makes sense. But this alone is of no use. 

A content recommendation field that drives

The audience for the first search is much larger. If you have a relevant solution but don’t talk about the pain, your company will lose a significant portion of its sales potential. What is the expected return? What is the expected return? Well, so far, we’ve been talking about sales. Create content to generate sales. But it’s not that simple, right? After all, I’m going to create a text and put it on my website, will it increase my sales? Too easy? of course not. Content marketing is a discipline among other disciplines. A gear. This is just the tip of the iceberg in explaining why this strategy often doesn’t work. More specifically, what should content marketing bring in return? When do we talk about digital marketing? We can simplify it into two points: Traffic: visits to your website; Conversions: people leaving their emai.

Phone number, or contacting your company

Phone number, or contacting your company through your website. Traffic People will seek out your pain. They will find your content. Then they will go to your website. Pretty simple, right? In this case, the goal is to increase traffic. Attract people to your channel because your company has the answers. Have you ever heard of a store that sells things without anyone entering? Do you know a store that sells items to everyone who enters? Indeed. Same logic here. Conversion Potential customers hear about, think of, or discover  Latest database that your website has the answer. Then he joins your channel. But your answer is terrible. The content sucks. what happens? He doesn’t read. Does not participate. Take no action. Not converted.


Do you know a store that sells

Phone number, or contacting your company through CN Leads your website. Traffic People will seek out your pain. They will find your content. Then they will go to your website. Pretty simple, right? In this case, the goal is to increase traffic. Attract people to your channel because your company has the answers. Have you ever heard of a store that sells things without anyone entering? Do you know a store that sells items to everyone who enters? Indeed. Same logic here. Conversion Potential customers hear about, think of, or discover that your website has the answer. Then he joins your channel. But your answer is terrible. The content sucks. what happens? He doesn’t read. Does not participate. Take no action. Not converted. 

Ad impressions for targeted content and native ads

 Inbound turns this logic on its head. He addresses your problems, your pain first. It engages you in communication and lets you understand your situation before talking about products and solutions. How did this conversation begin? There is content. Thus, the discipline of content marketing was born. Produce text, images, videos. Everything is centered around the customer’s pain points. Focus on educating, nurturing and qualifying potential consumers to purchase. Then, as you probably already know, marketing-focused agencies, startups, and companies quickly jumped into this vein and started mass-producing content. In Brazil, this initiative is led by companies like Rock Content, who have done an excellent job educating the market on the importance of this strategy. Why invest in content marketing.

Need to create content for my customer

Why Invest in Content Marketing Conceptually, this all makes sense. But then we get into the business environment. After all, businessmen, Brazilian or not, want money. Want results. And, in this case, he always asks himself: “So I don’t need to sell my product, but I need to create content for my customer? But I want to sell to him, not educate him!” That’s right , but now is the time to remember this: 90% of people are out and about when they make a purchase. In other words, almost everyone who can buy from you doesn’t care about your product. But they are potential new database  customers. They have a pain point that your product can solve. So how do you attract this group? Make content oriented toward pain rather than solutions.


He will notice that you are interested in helping

Why Invest in Content Marketing Conceptually, this  CN Leads all makes sense. But then we get into the business environment. After all, businessmen, Brazilian or not, want money. Want results. And, in this case, he always asks himself: “So I don’t need to sell my product, but I need to create content for my customer? But I want to sell to him, not educate him!” That’s right , but now is the time to remember this: 90% of people are out and about when they make a purchase. In other words, almost everyone who can buy from you doesn’t care about your product. But they are potential customers. They have a pain point that your product can solve. So how do you attract this group? Make content oriented toward pain rather than solutions. 

Plats is a growing ad network

Mistakes to Avoid and Guaranteed Results Felipe Sobrera By Felipe Sobrera November 4, 2018 The term “content marketing”, both as a strategy and as a discipline, has become a part of the vocabulary of those involved in marketing. This approach has been promoted as a necessity for any company, regardless of size or digital maturity. Indeed, this makes sense. Content marketing is very powerful and can bring a lot of results. However, if done incorrectly, it won’t work and will ultimately cause losses or, even worse, damage the reputation of digital marketing in front of companies starting to enter this field. So, what’s the difference between a successful content marketing strategy and an ineffective content marketing strategy.

Concept is briefly summarized in the image below

 Let’s take a look! The rise of content marketing Why invest in content? What is the expected return? Content marketing or SEO? Because it doesn’t work 1. Lack of public understanding 2. Unmapped keywords 3. Search intent not considered 4. Content not optimized 5. Unmeasured content 6. Bad website 7. Lack of content promotion 8. No backlinks Strategy 9. Non-Existent Consistency 10. Lack of Company Involvement Don’t Separate Content Marketing from SEO The new data Rise of Content Marketing   I’m sure the concept of inbound marketing is not new to you, the concept is briefly summarized in the image below, courtesy of Hubspot Group Creation.


Sub-discipline of inbound marketing

 Hubspot – Inbound Marketing Without pretending to be true  CN Leads to the origins of the concept, we can surmise that content marketing is a sub-discipline of inbound marketing. More specifically, the subdisciplines related to the first stage of the funnel shown above (the “attraction” part). Hubspot explored the inbound concept back in 2008, and it was based on a relatively simple insight: consumers don’t want to be bothered. In other words, he defeated traditional communication and marketing based on television, magazines and other old channels. These channels sustain themselves through disruption. You’re watching a show, reading an article, and an advertiser comes, interrupts the show, and shows an ad. Worse, it shows ads without asking you if you want to see them or understanding whether you’re a good candidate for the product. 

Le imprese possono sfruttare l’ia per analizzare

L’intelligenza artificiale (ia) sta trasformando il marketing. Rendendolo più mirato. Efficiente  efficace. Le imprese possono sfruttare l’ia per analizzare I dati dei clienti. Personalizzare contenuti e offerte. Implementare chatbot per l’assistenza clienti. Raccomandare prodotti. Ottimizzare le campagne di marketing. Tra gli strumenti a disposizione delle aziende esistono già campagne pubblicitarie basate sull’intelligenza artificiale. Come quelle di google che unificano gli annunci pubblicitari di tutti I canali google in una sola campagna.

techniques aim at increasing visibility

Seo (search engine optimization) is the set of strategies and techniques aim at increasing visibility in search engines and new database therefore optimizing the indexing of organic results and positioning in serp. We work on meta tags. Html code and textual and multimia content. Key elements that describe the identity and function of the page and that provide the search engine with the information necessary to appear in the first results. In other words. When a user types a word and begins the search. Google will direct the url of the page most faithful to the request.

Instagram follows the same logic as the search engine

Instagram follows the same logic as the search engine. With its own algorithm.  However. Capable of CN Leads reading and analyzing the profile and relat contents. The world of instagram is populat by around 1 billion profiles and having a highly performing account at seo level is the right answer to get index and appear in the first search results. The algorithm sorts and finds the contents that best respond to the user’s specific request . Analyzing the text. Activity and popularity signals of all the social profiles.The elements to take care of for an index instagram pageText is the key to the entire indexing process. Once you have typ the word on which you want to view content in the search bar.

The customization of each activity represents

Social mia come facebook. Instagram e tiktok continueranno a essere piattaforme di riferimento per questa tendenza. Mentre le aziende. Dai singoli venditori ai negozi. Con la crescente difficoltà di The customization of each activity represents presenziare il fe organicamente. Si affidano sempre più ai video e alle dirette. Premiate dagli algoritmi social perché offrono interazioni in tempo reale.Marketing omnicanale L’esperienza d’acquisto è sempre più omnicanale:

L’influencer marketing continua a evolversi e a crescere

L’influencer marketing continua a evolversi e a crescere. I consumatori special data premiano l’autenticità e le aziende cercano figure che ispirino fiducia. Non più star ma anche micro e nano influencers. Con uno stile di vita più vicino a quello del target. Allineati ai valori del brand e in grado di connettere il marchio con la loro audience privilegiata. I contenuti puntano sempre più a essere rilevanti e utili. Aggiungendo valore ai prodotti e servizi.Ricerca vocale La ricerca vocale è sempre più utilizzata dai consumatori. Che la preferiscono alla digitazione. Sia per scopi informativi che per le decisioni di acquisto.


L’adozione crescente degli assistenti virtuali

L’adozione crescente degli assistenti virtuali ha CN Leads amplificato questa tendenza. Modificando le strategie di ottimizzazione per I motori di ricerca con un focus crescente sulle richieste vocali. Le aziende dovranno tenere in considerazione sempre più la modalità di formulazione delle domande da parte dei consumatori e l’approccio conversazionale. Rispondendo alle query con contenuti e informazioni in grado di soddisfare ricerche più ampie e dettagliate.Intelligenza artificiale

Manual tasks such as sending emails

Alignment of marketing and sales objectivesHaving a clear vision of your marketing objectives allows you to leverage marketing automation more effectively in the customer acquisition phase. With all the necessary actions such as improving key messages. Selecting higher quality leads and optimizing customer experience. Users and more. In fact. Thanks to marketing automation the company can increase the value of the customer’s life cycle. Create a highly target digital marketing strategy on different platforms and a sequence of emails to constantly “Nurture” the relationship with its potential customers.

Being proactive and adopting an automat marketing

Being proactive and adopting an automat latest database marketing strategy early on means having professional. Personaliz and innovative models to reach high-level business leaders. Automation will not only help you achieve these goals but will also free your team from burdensome burdens. Allowing them to fully focus on future marketing campaigns and the processes ne to achieve success. Thanks to marketing automation. You can radically transform your business.L’ambiente digitale in continua evoluzione si riflette nel settore del marketing.


Video & engagement dei consumatoriL’uso dei video per

In cui capacità di innovare e adattarsi rappresentano CN Leads requisiti fondamentali per rimanere Manual tasks such as sending emails Manual tasks such as sending emails competitivi. In questo contesto. Analizziamo le tendenze più recenti nel marketing digitale che offrono opportunità strategiche significative per le imprese.Video & engagement dei consumatoriL’uso dei video per la comunicazione di contenuti informativi e promozionali. Ampliato durante la pandemia è in costante crescita. I video rappresentano uno strumento preferito sia dalle aziende che dagli utenti. Consentendo ai consumatori di scoprire marchi e prodotti e di effettuare acquisti in modo coinvolgente. Questo canale non è solamente un veicolo ideale per contenuti emozionali. Ma risponde alla crescente preferenza per contenuti visivi e immiatamente accessibili.

An opportunity which. Therefore

Which translates into increas customer loyalty . At this point. Companies will be able to identify the right people through the analysis of their An opportunity which. Thereforecustomers’ profiles and interests.5. Access to better dataBusinesses will be able to gain more detail information about their customers. Allowing them to collect a wide range of useful information from them and gain new ones. This will help improve their customers’ experience and increase their sales . As a result. They will be able to send more relevant messages at the right time. Generating a further increase in sales.

More effective communication with customers

More effective communication with customersEmail new data  management automation simplifies and accelerates interactions with customers. Increasing the effectiveness of marketing efforts and. Consequently. Profits . This is mainly because communication reaches a greater number of people An opportunity which. Therefore  simultaneously than manual management.Timely response management improves user experience . Increasing their satisfaction. This not only encourages them to make purchases. But also stimulates positive word of mouth and increases the likelihood that they will take the time to write a positive review.


Alignment of marketing and sales objectives

Alignment of marketing and sales objectives. Having a clear vision of your CN Leads marketing An opportunity which. Therefore objectives allows you to leverage marketing automation more effectively in the customer acquisition phase. With all the necessary actions such as improving key messages. Selecting higher quality leads and optimizing customer experience. Users and more. In fact. Thanks to marketing automation the company can increase the value of the customer’s life cycle. Create a highly target digital marketing strategy on different platforms and a sequence of emails to constantly “Nurture” the relationship with its potential customers.

The advantages of marketing automation

This is why marketing automation can help companies ruce overall costs but also satisfy  demand . Grow the business and remain competitive . Regardless of the size of the company. Thanks to marketing The advantages of marketing automation automation you can offer add value to consumers.2. Customer journey customizationMarketing automation is able to send personaliz content to the right buyers. When they actually ne it. Personaliz communications are highly valu by consumers and can generate more potential customers.

Through personaliz communications

Through personaliz communications. Marketing automation tools collect new database valuable data on user behavior . Allowing you to make any adjustments to your digital marketing strategy.The information obtain is crucial not only for the marketing department. But also for the organization of the sales team. As it allows them to focus on qualifi prospects.3. Accurate measurement of resultsA fundamental advantage of marketing automation is the ability to precisely measure the results obtain.


It is possible to generate potential customers

Thanks to automation. It is possible to generate potential customers (leads) and the subsequent measurement allows you to constantly analyze the performance of marketing campaigns. Evaluating the returns and effectiveness of your communication strategies in almost real time . For an entrepreneur there is nothing better than being able to intervene immiately on the progress of a promotional CN Leads  campaign.4. Reach the target effectivelyAnother key benefit is allowing companies to more effectively reach their customers.

What is an SLA service? Everything you need to know

As an msp, your success depends largely on the satisfaction of your customers . If they are happy, they will stay with.  You and speak well of you, but if they are not, they will take their business elsewhere. Sometimes some customers are never satisfi no matter how hard they try. They always find something to complain about, which can be frustrating. And when you point out that their complaints are outside the scope.  Of your service agreement, they are quick to say that you are not living up to the agreement. A good way to manage customer expectations . And avoid disagreements is to have an sla (service level agreement) .

What is an SLA?

A service level agreement is a formal document . That defines the level of service a customer can expect from a supplier . It describes all the metrics us to measure the service.  Along with solutions and penalties if the service does not meet the agre levels. An sla should be special data clear and concise, with no room for interpretation. How do msps use slas? Service level agreements can be legally binding documents . Or more informal agreements between the msp and its customer. In the case of an informal agreement, slas are often draft as an addendum to the contract. Slas can also be us internally, for example between departments in a company. In this case, it is more of a guideline than a legally binding document.

How do MSPs use SLAs?

An sla will distinguish your company from the.  Competition by communicating to your customers . That you are professional and attentive to meeting their nes. It’s a great way to increase revenue by impressing and gaining new customers. Defines CN Leads the obligations of the msp . While you may manage all of a client’s hardware.  And software, some systems may not be your responsibility. With an sla, you can avoid misunderstandings about what you are responsible for. Moderate customer expectations . An sla can mitigate some of the most common issues between.  Msps and customers by clearly establishing user obligations. 

6 traps every MSP should avoid

In the sme world, an it solution provider is generally . Someone who offers: telephone and remote help desk without limits. “all you can eat” type proactive it management activity. Backup, security, monitoring, updates supplier management. Software house, tlc, hardware by monitoring, maintaining . Companies’ it infrastructure, and proactively resolving potential issues, . An msp minimizes downtime of a client’s infrastructure and. Does so in mutual interest. On the one hand, your customers have . The peace of mind of knowing that, when problems arise, they can . Call you as many times as they want without worrying about seeing . Costs rise, on the other hand, with the “Right activity”

Inadequate communication

Simply put, msp is a win-win model . However, there are some pitfalls that an msp could run into and which, therefore, it would be better to know about. Let’s see them below. Inadequate communication I bet you’ve been trying to impress.  Your customers by using overly latest data technical terms . Remember that not all customers are experts and often have little familiarity.  With the industry; it would be better, therefore, to fill this gap by using simple terminology.  And maintaining standard jargon. Furthermore, most customers do not know.  What the risks or benefits are associat with various services. 

Many words and few facts

A good idea would be to communicate them explicitly before deciding . Which service to purchase. Many words and few facts overpromising , also known as overselling, consists. Of creating a series of misleading.  Expectations in customers . It may CN Leads often seem like a good technique, especially when dealing with new . Customers, but then you better satisfy them and not make mistakes. Otherwise your cribility will suffer and.  If things take a turn for the worse, you could find yourself involv with the law. The best method is to highlight the solutions and opportunities . Offer and focus on the strengths to develop a loyal customer base.

Patching of third-party applications: problems and opportunities

The cyber threats that organizations face are commonplace. For this reason, security has become one of the main daily.  Worries to focus your attention on, especially if you are an msp! When it comes to protecting business-critical environments from malware.  A few security measures can make a real difference. One of these is the patching of third-party applications .  Which is essential for ensuring protection for the network . Infrastructures you manage because it is able to resolve the system vulnerabilities.  To which they are naturally subject. 

How MSPs process third-party software patches

 We organized a session , of the.  How we do it format , to talk about the topic and, in particular.  To address the following topics: how msps process third-party software patches .  What are the inefficiencies and possible difficulties .  How can you best check that new database everything is up to date; how to manage.  Critical applications ; what to do with those not directly integrated into your rmm.  The advantages of an application patching process in terms of security.  Efficiency and innovation. During the webinar we also shared the results of a survey to which many of your msp.  Colleagues responded and we explained how ahab manages this activity . 

What are the inefficiencies and possible difficulties

One of the biggest challenges for those who do your job is to offer their customers . Such a valid, accurate and advantageous service that it is both perceived as such . By the customer and stands out compared to the competition . To help you achieve this CN Leads every day, ahab has structured the first class .  A service that will give you the opportunity to gain access to superior services.  That will allow you to improve your msp activities at 360° . This is why it is necessary to take time to talk to the customer and understand.  His concerns by discussing his weaknesses and nes so as to find strategies and tools to help him.