The truth is, for many businesses, this task takes a backseat to other israel telegram data digital marketing priorities. Which is a real shame. An effective email outreach campaign remains one of your most powerful tools for earning high-quality backlinks, building thought leadership, increasing trust and improving SEO. But successful outreach is challenging. To get the most out of backlinks, you want to reach out to reputable websites that have healthy traffic, and that will link to your content within well-written and relevant posts. But, these sites tend to have plenty of bloggers and website owners reaching out to them asking for backlinks every day.
A Few Guidelines for Email Outreach
Emails outreach isn’t the only way to engage in link building, but it’s the most take advantage of “resources” and “roundup” posts common and efficient. However, it takes more than simply mass mailing people and requesting they use your content. Before you start sending emails, keep the following in mind:
- None of this works unless you’re publishing quality content.
Here’s a good rule of thumb: Imagine that a well-known blogger happens to stumble across an article you’ve written.
Would they decide to link to it without an “ask?” If the answer is no, go back to the drawing board.
- Only request links when your content is relevant to the reader.
Sending out emails to every website owner, blogger or online publication that’s in any way related to your niche isn’t the way to go. That’s how you end up in spam folders.
Offer an Exclusive
This email allows you to give your target the gift of exclusivity. That’s a angola lists great way to earn reciprocity. You give them exclusive access to write about your content, and they get to scoop their competitors. In return, you get a backlink, and move an important relationship forward. Your email could look something like this: Hi Janice, I really enjoyed reading the piece you wrote about onboarding freelancers. As I bring more contract workers onto my team, that information will come in really handy. On a related note, I’ve just finished a study on how to recruit the best freelancing talent, and we’ve made a great infographic. It features some really interesting data from three freelancing sites, People Per Hour, Upwork and Citatior.