TGB ads are display. on VKontakte on the left under the main menu in the form of short blocks with images and text. Advertising blocks are plac. only in the full (computer) version of the site and are not shown on mobile devices. When clicking on a text and graphic ad. the user follows the link you specifi. to the site or community.
Teasers can be us. to advertise different objects:
- Community. You can advertise your community or a community where you are an administrator. When you click on this item. a drop-down menu appears in which you can select the desir. community.
- Community post. Almost the same. only you ne. to enter the link to the community post yourself.
- Applications. The “Play” or “Launch” buttons will attract new participants to the application or game host. on VKontakte.
- External site. Any page of a site. online store. portal.
Of all these. I most often use community ads. posts in it. or links to another site. These ads are what users see on the left side of their page or in the fe. when using the mobile app.
Market platform
Market platform is the placement of advertising posts in VKontakte groups. When you go to this part of the advertising account. a menu opens up for you. consisting of several items:
Market platform VKontakte
- Posts. An overview of your posts that are awaiting publication in communities or have already been publish..
- Application overview. An overview of your applications for advertising in communities.
- Budget. Money spent on advertising: how much has been paid out. how much is pending.
- Export statistics. Statistics on the reach of advertising posts. likes. reposts. etc.
- Settings. Settings for advertising campaigns and advertising account.
This is what your advertising account looks like in the Market platform. In the following parts. we will examine in detail how to work with both targeting and the market platform.
How to create your first ad
Here we have reach. the practical chapter d.icat. to creating the first ad in the VKontakte advertising account. The chapter is present. as a step-by-step instruction of the “take and do” type. so open your advertising account and let’s get start..
Step one: new ad
Select “Advertisement” in the menu. After that. click on the “Start advertising” button ( https://vk.com/adscreate ).
Click “Start Ad”
A page opens with a choice of advertisement type.
Select “Community” and then select the community you plan to advertise
As an example. we will select “advertisement on site pages” advertising a community. When you select a community. a drop-down menu appears at the bottom. offering to select one of the communities.
There is an important point here. You must have creat. a community where you are an administrator or you have the rights to advertise on its behalf.
We select a community. click the “Continue” button. and a block for selecting the ad format and its design opens in front of us.
Step Two: Ad Format
Ad design is a block on which the effectiveness of your advertising depends by 75% . In it. you ne. to select the ad format (on the right you will see how your advertising message will look) and write the text for it. upload a picture. What does each of the ad formats mean:
Create an ad for advertising
Image and text
This is a standard ad format. You can write a small title of up to 33 characters and the main text of up to 70 characters. as well as upload an image that will be display. in the ad 145×85 pixels.
Important: It is worth considering that when choosing this ad format. 3 advertising messages will be shown on the page – one of yours and two of other advertisers.
Large image
When choosing this format. you can upload a larger image (which will be display. at 145×165 pixels). but then there is only a 33-character title field left. and no main text.
Community Promotion (only works when promoting a community)
When choosing this format. the ad title automatically becomes the name of the advertis. community. it cannot be chang.. You can choose any picture. its size is 145×145 pixels. When such an ad is shown. a person can subscribe to the community directly in the ad.