For those who are creating their first advertising campaign. I recommend choosing pay per click. This way you can get more clicks and you don’t have to think long about setting up an advertising campaign. Pay per impression requires more precise setting up of the advertising campaign and experience. but it is generally cheaper.
Step Ten: Submitting your ad for moderation
Now that’s almost it. All that’s left is to simply click the “Create Ad” button. after which you can send the ad for moderation. To do this. go to the advertising campaign and then to the ad itself.
There you can see that the ad display is paus.. Well. to start it. you ne. to click on the link. select “Start” and top up your advertising account balance. if you haven’t done so yet.
How to create ads of a different format
The principle of creating ads for all formats is similar – you ne. to create a title. upload a picture and select the target audience. set the cost for transitions or clicks.
The only difference is in the poland telegram data details: to advertise a third-party site. you ne. to insert a link to it. a post in a community – specify a link to the post. an application – select an application. In all other respects. the principle is similar.
Three tips to make working with ads easier
Tip one: saving your budget
A trick for saving: after creating an ad. go to it and find the budget limit item. I usually specify 100 rubles there. This means that a maximum of 100 rubles will be spent on one ad.
Always set limits so that advertising does not drain your budget
So. if you see that the ad is not working (for example. there are clicks. but there are no sault data community memberships or product purchases). then you can turn off this ad so as not to waste money.
The same can be done for the entire advertising campaign by setting a budget limit.
Tip two: copying the ad
If you ne. to make several types of ads for the same audience. just click on the “Copy Ad” button. Then in the copi. version you can change the title. image. cost or whatever you ne..
Copying makes it much easier to create similar ads.
Tip three: carefully consider how to replenish your advertising account
As you remember. to launch an advertising campaign. you ne. to top up your advertising account balance. To do this. go to the budget tab and choose one of two methods: using electronic wallets. terminals. medialogy database contains resources from bank cards or from a bank account.
The payment method is select. once!
You can choose this method only once. that is. you will not be able to change it for the next replenishment of the advertising account. I use the first option and replenish the account of the advertising account using a card. For non-cash payments. it is better to open an agent account (this is a special account with advanc. features for companies. which can be open. through VKontakte technical support).
Analysis of advertising campaign effectiveness
Once your ad has been moderat.. you can analyze its performance using the Statistics tab. There you can see the number of clicks or impressions. the funds spent. and automatic calculations of performance.
What is retargeting?
Retargeting is an ideal way to get more high-quality clicks from your ad to your site. page or group.
It works simply: you can show ads to any desir. user group. These can be your clients. visitors who never made an order. or simply people who are 100% interest. in your ad (members of competitor groups. for example).
Personally. I consider this tool to be one of the simplest and. at the same time. effective advertising methods. And. so that you can be convinc. of this. let’s see how it works and how to set up retargeting in your advertising account.
Two retargeting pills: blue and r.
Unlike Neo. you don’t have to choose between reality and truth. Both settings are correct and convenient. You just ne. to choose what is more convenient.
When you log into your advertising account. you will see the corresponding tab below the “Targeting” column.