What to pay special attention to when developing a website for business

First, you need to understand the business ecosystem and . A consequently, the site: what additional tools will be needed. This could be. A  either a calculator or adeveloping a website for business  personal account. The concept will depend on this.

Secondly, what services will the site need to be integrated with in the future : accounting system, scheduler, pIM system, personal . A account, CDP services, etc. At a minimum, this will allow you. A  to understand what platform to build the site on. And a template. A  solution will no longer work if integrations are needed.

How to evaluate a websitedeveloping a website for business  at different stages of its existence

This is one of the most common controlling directors email list questions we receive.

Let’s be objective – it is very difficult to evaluate a site because it is tied to a result that cannot be achieved without promotion.

Therefore, at the stage of creation

1. deadlines, or rather, their observance;
2. bugs, their presence and criticality.

At the initial stage of the site’s operation , when you are already driving some traffic to it, pay attention to behavioral factors, namely, the bounce rate. If it is high, it means that the site is not clear to the target audience and will not to connect students and alumni in different cities and regions bring you applications.

Next , it is worth evaluating traffic and conversions, as well as sales. But, let us repeat, they will be largely influenced by the product promotion strategy you have chosen.

What should a B2B website be like?

It’s time to sum it up and derive a formula for an optimal B2B website :

So:

1. it is useful to the target audience, meets its needs, including in terms of after-sales service, provides answers to important questions and the ability to quickly contact specialists. The content is prepared taking into account CJM and is written in a language understandable to the target audience;
2. developed taking into account vietnam data the trends of the market in which the company operates, including in terms of design and current trends;
3. the site is SEO-optimized for different types of queries (commercial, informational, for ambassadors’ employees, high-frequency and low-frequency) and the necessary content is prepared for each significant group;
4. there are all the sections necessary for both clients and partners;
5. tools for converting site visitors into leads have been developed and implemented;
6. All of this is implemented on a platform that allows for quick changes, is optimized for mobile devices, loads quickly and works without failures.

And, of course, such a site, coupled with a well-thought-out and implemented promotion strategy, brings in leads.

Which we sincerely wish for you.

We also remind you that our specialists are always ready to advise you on how to modernize your site and what it will give you, as well as when it’s time to develop a new one .