This tool emerged due to the significant bingx database in searches carried out by voice on mobile devices, that is, carrying out a search through voice commands and not by typing words, a method that was predominant for many years.
Another factor that greatly influenced this growth and consequently the emergence of the VSO concept was the constant use of famous personal assistants, which literally talk to users. All of this attracted the attention of marketing and technology professionals, leading to the emergence of a strategy tool linked to voice search.
What is VSO – Voice Search Optimization?
VSO can be seen as a concept very similar to the already well-known SEO, where a study of the most used keywords in searches takes place, helping to create relevant content that stands out and appears on the first pages of Google.
The difference is that with VSO, the entire study is annoying ads, hypersegmentation, and ai out based on the characteristics of a voice search, since the way of expressing yourself by typing and speaking can be very different.
The studies identify users’ search habits, consumption behaviors and interests to what interests them so that interesting content for the public and that meets Google’s relevance standards.
Other research and metrics tools to gain a better understanding of search statistics, positive and negative results, and to identify trends and situations to avoid.
Why is VSO so important for the future of your company?
Firstly, it is always essential to be up to date with twd directory and technology trends so as to fall behind your competitors, since voice search tends the main way of doing searches in the future, it is important to for this.
Additionally, many voice searches to find local businesses when they a last-minute product or service or on a trip and want to choose a good restaurant, for example.
This makes VSO a strong ally when it comes to making your company more attractive to your customers and always being up to date with market trends.