Also known as TD, digital transformation countless changes in the way negotiations are conducted, companies sell, and people consume products or services .
But what is digital transformation? This concept consists of transforming traditional ways of selling or buying into digital actions in order to improve the quality of the services provided.
Although technology is already, in fact, highly present in the corporate market, many companies still do not make use of digital transformation in Brazil.
Digital Transformation in Brazil
The concept of digital transformation goes far beyond simply digitizing some processes in your company’s workflow. It is necessary to make this the focus of all departments and treat this issue as something of high priority.
A good example is the way a company communicates with its audience and positions itself on certain issues. There is no point in having the most what to pay special attention to when developing a website for business advertising tools, if you do not know how to express yourself correctly, in a way that captivates your audience, your strategy may not work.
In other words, the idea is not just to replace your entire infrastructure with digital equipment, you need to think more strategically, to be able to resolve simple or even the most complex issues in a more efficient and satisfactory way for your customers .
And why is it so important to implement digital transformation in Brazil?
The concept of digital transformation is a major global trend that promises to bring great profits and successful results to your company.
The company specializing in market research focused on the information technology area, IDC, states that this type of strategy could generate around 18 trillion dollars worldwide.
Consulting firm Gartner states that by the arrival of 2020, 36% of a company’s overall revenue will come from digital businesses, and in the twd directory survey, it that 66% of companies are investing in digital transformation with a view to achieving significant growth.
The implementation of digital transformation in Brazil
Is important for the country’s business sector to grow significantly and positively. To stay up to date on all matters related to Information Technology, keep an eye on the TND Brasil blog .