The world is going through a series of changes, the most important of which is known as digital transformation. In this process, several technological advances have become much more popular, becoming part of people’s daily lives.
One of the elements that underwent the most changes in this sense was the market, which identified the need to create greater relevance in the digital field and adapt its interactions to achieve a good structure.
Whenever a user needs some information, be it a doubt, question or problem, it is common for them to use a search engine to identify what can be done.
He types in a few keywords relevant to the question he has, and the algorithms of the chosen search engines begin the process by scanning their databases.
When presenting results, the algorithms create a list in order of relevance, where the user usually finds what they need in the first few links, making this position the desire of any concrete curb company .
Securing this space, however, is not an easy task, and SEO tools are the main strategy for optimizing this type of result. The acronym, which stands for Search Engine Optimization , specifically seeks this type of result.
To identify whether the actions are working properly, or how you can improve this type of situation, it is important to know how to deal with this type of operation in an expressive way.
Key SEO Metrics
Now that you know a little more about SEO and the importance of this resource in a digital age, you need to know which metrics to use to see if this type of service is generating results.
It is important to understand that each what the sources i use look like company is unique in the market, and two companies will not always present the same result in a metric, even if they are in the same segment.
This happens because each company has its own particularities to be evaluated, and it is necessary to adapt this type of information to its reality to ensure an adequate structure for this type of information.
Session duration
In order for search engines to understand that your page about portable toilet rentals is relevant, users need to spend some time on the site. The more time they spend consuming your material, the better.
This metric isn’t necessarily bad when you’re telco management: how to make your sme’s telecommunications more efficient and profitable looking at low numbers, but you need to think about the type of website your business has.
If there are many links to products or articles spread across the internet, the bounce rate may be higher. This happens because the user enters, reads the material that interests them and leaves the site soon after.
Pages by navigation
Another item, directly related to the previous colombia business directory one, is the number of pages that the user uses when browsing your website. To achieve more expressive results, it is interesting to change the type of content you create.
Among the possibilities for producing material on its pages, it is possible to highlight:
Text production;
Images;
Video content;
Podcasts.
These and many other templates can bring more life to your website, making consumers spend more time browsing and going through multiple pages, improving your SEO metrics.
Conversion
Any content production made on your digital ruler company’s website seeks to convert customers.
Although the most common conversion is sales, which closes the deal, whenever the consumer moves to a stage closer to the negotiation, he goes through a conversion.
To achieve this type of result, it is interesting to offer resources that may be interesting to the consumer, such as free material, offers and other actions.