AI as the “Golden Age of Design”
Adobe CEO Shantanu Narayen emphasized AI’s role in democratizing creativity, enabling everyone to craft compelling content and brand experiences at scale.
Major Product Innovations
- Adobe Experience Platform Agent Orchestrator manages AI agents across ecosystems, enabling brands to create exceptional customer experiences that elevate the brand.
- Adobe Brand Concierge leverages first-party telegram data data for personalized, immersive conversations between brands and consumers.
- AI Enhancements to Adobe GenStudio optimize production and workflows with AI-powered workflow optimization, personalized content production at scale, and content lifecycle management.
Agentic AI as a Core Focus
Adobe introduced several pre-built AI agents to assist in tasks such as website optimization, audience creation, sales management, content generation, data three challenges in inbound business management and insights, journey optimization, and product discovery.
Strategic Partnerships to Drive Innovation
Collaborations with companies like Acxiom, AWS, Microsoft, and IBM are designed to enhance Adobe’s AI interoperability, enabling brands to achieve unified AI’s role in democratizing creativity customer experiences.
Importance of Data and Content Capabilities
Bob Micucci, Citi’s Managing Director, Marketing united states business directory Transformation & Delivery, Head of Martech, emphasized during Acxiom’s breakout session
that the two critical elements for marketing transformation success are data and content.
On your mark, get set … where’s the starting line?
I’m a long-distance runner. If you’ve ever run a marathon, you know it requires a solid plan, a supportive training team to keep you accountable, good shoes, and a series of small wins over time.
While these innovations are exciting for marketers, figuring out where to begin can be daunting – especially
if it involves making a business case for an increased budget for technology or staff.
Similar to achieving your goal of running a marathon, this won’t happen overnight. You need a good plan and a reliable partner – that’s where Acxiom comes in.
Revolutionize compliance and scale personalization for faster go-to-market
As a named innovation partner for Adobe GenStudio, Acxiom launched Compliance
Accelerator at Summit to help marketers break down roadblocks on the path to personalization at scale. Compliance Accelerator transforms how marketers in regulated industries and legal
teams manage content compliance, AI’s role in democratizing creativity protect brand integrity,
and accelerate campaign launches from months to days.
Read the blog or watch a demo, or visit Adobe Exchange