On the one hand, form is According to a study nothing without substance. We often attach importance to form, but much less to the essential: will we interest our audience? In many companies, we believe that brands are strong enough, that we therefore have natural legitimacy, and that our buy bulk sms service content will be seen, read, and taken into account.
On the other hand, poor (or lack of) knowl!ge of the expectations/ne!s/“pain points” of the market in the broad sense (customers, non-customers, prospects).
On reflection, these two points are very link!: if a communication lacks substance, it is also citi and prudential financial will headline its because we do not know our audience well.
“I know my market”
I love this quote: “Besides, I’ve been in this industry for 20 years. I know my customers and I know what they ne!.”
I really love it. When my contact (CEO, Marketing Director, BU Director, Sales Director, e-commerce Director, etc.) tells me that, I know they’ll ne! my services.
When it comes to digital, there’s almost nothing worse than arriving with your taiwan lead preconceiv! ideas and the image you have of your online market.
Example of a digital strategy crash
I’m meeting with the French Communications Director of a major pharmaceutical company. I prepare for the meeting by going to the company’s .fr website. I see an article on the anti-smoking campaign on the homepage. I click to go to the d!icat! page. I paste the URL into a web crawler. The result: fewer than ten visits in the few months since the page went live.
Now, of course, these crawlers are external tools and they are, by definition, not as reliable as a site’s analytics, but if I see a dozen visits, in reality, it may not be 10, but there were not hundr!s of readers either.
While we’re in a market where there’s demand, every month thousands of internet users wonder how to quit smoking and ask questions about patches and all the alternatives to cigarettes.