Create special It’s always hard to pass up a great deal. Exclusive, in-store promotions are a great way to attract customers to the store, especially if they’re only valid for a limited time.
There are various options available to you, for example:
- Offer items on sale or on promotion, but only in-store. It’s best to showcase images of these products on social media to quickly attract customers, emphasizing that stock is limited and that the offer in question is exceptional and unique.
- Offer a gift with a specific purchase or a purchase over a certain amount. For example, you could offer a free makeup bag or a luxury lipstick sample with any purchase over $35.
- Offer exclusive items in-store. Some products don’t travel well, either because they have a short expiration date or because they can’t be shipped. Lush, for example, offers several face masks that are only available in-store. This can attract customers who will want to see these select items. Create special in-store offers
Beyond the traffic benefits, in-store offers can help you increase your average transaction value. Perhaps the customer will spend $6 more to receive the free makeup bag or find other discounted items to buy on impulse.
Present stock levels online
Customers are more likely to visit your store if they know you have the item they’re looking for, especially if they need it the same day and don’t have the option (or patience) to wait for it to ship.
Whenever possible, display your stock levels online. This allows customers to quickly find out how many specific items are available in-store, without having to call you.
Lightspeed eCom allows you to showcase your stock levels in your online store: go to Theme Settings > Shop and select the Show stock option .
Create special in-store offers
5. Promote products associated with in-store services
To attract customers, it can be helpful to promote the services you offer in-store online.
If you sell knives online and in-store, for example, you can sell them anywhere. However, free knife sharpening with all previous purchases can only take place in a physical store. Use this type of activity to attract customers and offer them products they’ll love once they arrive in the store.
6. Offer free in-store pickup
Free in-store pickup is beneficial for both you and the customer. Shipping costs are avoided, and your sales associates can offer customers related products and inform them of upcoming events.
This is easy to offer online, and some retailers like Kohls even offer a discount for in-store pickup. Try to offer same-day pickup if possible, and always remember to indicate online the pickup options available to customers. If it’s only the next day, that’s fine, but set realistic deadlines to maintain customer satisfaction.
tips to sell more to your customers once they are in the store
Here are three tips to increase your sales once customers are in your store:
1. Set sales targets for your salespeople (with commission)
Your salespeople shouldn’t be too pushy with your customers, of course, but setting flexible sales targets can be very motivating. The financial incentive of a commission check—even one that’s just an extra €50 a month—can do wonders.
2. Create purchase incentives
Perhaps if your customers technology is synonymous with knowlge connection purchase bundles of products, they’ll receive a small discount. Or you could offer them a gift or the chance to win a prize. Additional items increase the profitability of each of your transactions.
3. Provide Wi-Fi access so customers can view online reviews
A study by Power Reviews found that 70% of customers read online product reviews while in the store to ensure they’re making the right choice. Product reviews are a form of social proof that helps convince customers to buy the product, with the idea being, “If all these people are happy with this product, I will be too.”
Offering free Wi-Fi can make it easier for indonesia telegram data customers to read online reviews, increasing the likelihood of a purchase.
Generate in-store traffic to sell more
With so much emphasis on increasing online traffic, it’s easy to overlook in-store traffic. However, there are benefits that can b2c fax only be achieved through a physical store, so increasing your store traffic should be a top priority.
Each of these tips can help you attract interested customers to your store and sell them more products when they’re there.