How Restaurants It’s no surprise that people started ordering more takeout and delivery during the pandemic. For many restaurants, this meant finding delivery partners to help them offer this service.
The National Restaurant Association recently asked people how they use food delivery services.
The association’s survey found that 72% of U.S. adults have ordered delivery directly from a restaurant, and 41% have used a third-party delivery company to do so in the past six months. The survey found that, when it comes to third-party delivery, the results are as follows:
- Gen Z (63%) and millennials (60%) were more likely than baby boomers (19%) to order through a third-party delivery service in the past six months.
- Urban residents (55%) were more likely to do so than rural residents (19%).
- Residents of Western America (51%) are most likely to do so.
In this article, industry experts share their tips for working with delivery partners. You’ll learn:
- If you need to work with delivery partners
- How to choose the right delivery partners
- How to manage delivery partners
Should you work with different delivery partners?
First, here are some of the benefits of working with third-party delivery services:
- The processes are easy to implement
- Start taking orders quickly
- Exposure to new customers
- Process more orders during peak periods
How Restaurants Can Manage Food
Due to these benefits and the growing popularity of delivery partners among consumers, the hospitality industry has begun to consider them a necessity, according to many restaurateurs and industry experts.
“Working with a delivery partner is lebanon telegram data unfortunately a requirement at this point, at least to generate new customers,” said Aaron Nevin, co-founder and COO of Use Kitch Inc. and owner of City Dumpling , a James Beard Award-winning restaurant in New York City.
Working with food delivery companies can be “a threat or an advantage,” according to Colin Palfrey, CMO of Majesty Coffee , a provider of espresso equipment for commercial businesses.
“The advantage is that the delivery logistics and technology requirements are handled by the delivery partner, making delivery one less thing to spend a lot of time and resources on. The disadvantage is that you have little or no control over how your food delivery is handled,” he said.
How Restaurants Can Manage Food
With so many apps making it easy for customers to take advantage of claims, promotions, and refunds, restaurants also need to think carefully about their partners and how they manage them. There are so many to choose from.
Here are some of the most popular third-party delivery partners:
- UberEats
- DoorDash
- Deliveroo
- Menulog
- Skip the Dishes
- Postmates
- GrubHub
- Seamless
- ChowNow
- Instacart
- Caviar
Choosing the right delivery partner
So how do you choose one or more delivery partners ?
First, make sure your chosen delivery partner has a proven track record in your area. They should be known for their reliability and on-time deliveries, as well as for the professionalism and courtesy of their drivers with customers. Make sure they treat their drivers well and pay them fairly.
Restaurant owners, chefs, and keyword tool provides over 750 google keyword others in the food industry suggested the following points when we asked for their opinions.
Check reviews
In July 2020, Eclipse Foods wanted to ensure its Bay Area customers could enjoy the company’s plant-based ice cream from the comfort of their homes by ordering it from Uber Eats, Postmates, and DoorDash, said Aylon Steinhart, the CEO and founder of the company, a Y Combinator-backed startup that makes plant-based dairy products.
“We chose delivery services based on what is popular and what is best rated and used by customers,” he said.
But keep in mind that what customers praise for third-party delivery services are often the very features that create challenges for restaurants. Think complaints, chargebacks, and dishonest refund requests.
Research costs
Fees should also be considered. Some third-party delivery companies may charge up to 30% off for your food delivery.
“Everyone complains about the fees apps fax database charge,” said Peter Klamka, CEO of Cordia Corporation, which develops virtual restaurants for celebrities and brands.
“The benefits are the added volume, the ability to market your local restaurant on a large platform, the ability to bring customers in for pickup, and the need to meet customer expectations. Customers expect you to be present on delivery partners’ apps,” he said.
Be selective
However, the more delivery partners you have, the more risk you have for failure, Nevin warns. “We tested them all and ultimately decided to stick with the two that offered the most value. In New York, that’s Grubhub and Doordash. I recommend working with the two that drive the most traffic to your platform and remove the complexity of working with other operators.”