SEO rarely stands alone. Instead, you need to create other elements to support SEO and your marketing strategy. Activities that support SEO success . Here are some ways to support SEO with a full marketing strategy.
1. Make sure your pages are optimized for conversion
You can’t expect SEO to generate accurate mobile phone number list conversions if your website isn’t set up for conversions. Conversion optimization is a critical step to getting the most out of all your marketing efforts.
When creating web pages, ask yourself what the next step is for your customers and prospects. Should they make a purchase, sign up for a newsletter, schedule a demo, contact you with questions, request a quote, etc.
Different pages may require different calls to action. Using a call to action that is most likely to get the consumer to take the next step will help you keep potential buyers on the path to purchase.
2. Start with a strong user experience on your website
Long before you focus this reflects the error proofing on SEO, you need to analyze your site’s user experience. Make sure the site is attractive, easy to navigate, fast, and modern. Attractive images, illustrations, videos, and other media invite visitors to linger and explore the site.
Driving traffic to a poorly designed site won’t do much good, so if you’re seeing organic traffic without organic results, this could be the reason.
3. Share new content via email and social media
New content is a critical element of your SEO plan. You need optimized blogs and, in some cases, videos to rank for keywords related to your business. But writing blogs and creating video content is expensive.
To really make these efforts pay off, you text services need to distribute your content via email and social media. These are both mediums where you gather subscribers who are interested in your content or your products and services. They raised their hands and said they want to hear more from you. So make sure you engage these users by sending them new and relevant content.
Building an SEO Strategy and Analytics Plan
SEO should be part of your larger marketing plan. It will improve the ROI of all your marketing initiatives by providing the support work that helps them thrive. To get an SEO strategy and analytics plan that will help you calculate the ROI of all your marketing efforts, schedule a free consultation with New Light Digital. We will partner with you to make your efforts pay off.