One of America’s biggest advertising & media publications has published an article by Abbey Klaassen that has attacked an Aussie icon, saying “here’s one for the annals of marketer stupidity.”
So what has infuriated Abbey?
Image from Ross Mayfield
Well, it’s the following Vegemite privacy policy statement found on its website.
“no part of this Site may be reproduced on any other internet site, and you are not authorised to redistribute or sell the material or to shop reverse engineer, disassemble, or otherwise convert it to any other form that people can use. You are also prohibited from linking the Site to another website in any way whatsoever.”
“Kraft’s Vegemite site has perhaps one of the most backward privacy policies known to man and marketer “ writes Abbey.
Read the rest of this entry »
Executives use search and social media more than you might expect
I’ve got some great online stats from a recent study by Google.
In June’s edition of BtoB Online, it was reported that Seventy-three percent of C-suite executives use the Internet daily. Google’s research was conducted with Forbes of 500 executives at companies with sales of $1 billion or higher.
Image by DeusXFlorida (I’m a big fan of this photo)
Read the rest of this entry »
Place Branding: Hey, hey this is Queensland TV Commercial
It’s funny, it’s positive and it may not how blurry photos affect conversions be everyone’s cup of tea, but Queensland Tourism’s latest advertising campaign ‘Hey Hey This is Queensland’ has more than likely secured Queensland’s position as Australia’s ‘The Best’ tourist destination.
This follows the phenomenal success of its ‘The Best Job in the World’ campaign which placed Queensland and the words ‘The Best’ together.
Watch and listen…
The Git’s Incomplete Guide to Newcastle’s New Influencers
Everyone wants to talk about social media. But very few marketers or brands understand their digital or social media landscape or the importance of influencers.
That’s why, on a beautiful sunny winters afternoon I spent time looking for emerging digital influencers in and around Newcastle.
I didn’t look for influencers on social coupon b2c networking sites such as Twitter or Facebook. That would take to long. I just stuck to people writing about their experiences of products, services and brands on blogs. I also included local brands that are embracing blogging as a method of connecting with customers.