Yandex integrates artificial intelligence into all its AI and New Analytical Services projects. A YandexGPT already helps Avto.ru sellers write texts , and in Yandex.Market . A you can now mass-generate product descriptions and titles using a neural network.
Analytics of sales on trading platforms
Speaking about new products on the. A marketplaces software managers email lists themselves, Ozon introduced the Data service .
It is designed to analyze sales on Ozon, bypassing third-party services, and will help find growth points for business.
Marketplaces – a gold mine or?
How much do people earn on marketplaces? Is it really a gold mine?
In fact, the statistics are not rosy. The MPGO ecosystem for sellers, together with the analytical service for marketplaces Shopstat, analyzed sales on Wildberries and Ozon for 2022-2023 .
Despite the fact that online trade volumes are growing, according to the study, as of August 2023, only about 18% of sellers on Wildberries and 13% on Ozon had revenues over 1 million rubles per month. Most sellers sell goods for about 30 thousand per month.
How to enter marketplaces so as not artificial intelligence and hong kong’s future to join the ranks of sellers disappointed in trading platforms, how to launch sales on ozone from scratch, how to promote on WB taking into account the latest changes and the introduction of auto advertising – read in the Completo blog:
How to promote on Wildberries taking into account the introduction of auto advertising
Advertising Channel Updates: Dynamic Retargeting and Personal Page Promotion
VK Advertising and attracting new audiences
Dynamic retargeting has become available for products sold on marketplaces : with the help of VK Advertising, entrepreneurs can not only attract new customers, but also re-interact with those who have already shown interest in the product vietnam data range – clicked on the ad and went from it to the product card on the Ozon or Wildberries marketplace.
This will allow businesses to remind users about products they have shown interest in through advertising.
Also, VK Advertising has become available for promoting personal VKontakte pages . The platform’s tools will help attract new subscribers and increase their activity: increase the number of messages and reactions to publications. Algorithms will automatically show ads to those who are most likely to subscribe to the page, write a personal message, leave a reaction to the post. Ads are shown in the mobile and web versions of the VKontakte social network feed.