Many international brands are thus BtoB or BtoC missing out on all or part of their email data online market, which nevertheless represents opportunities for development and growth far exce!ing their growth objectives.
Why all these zeros?
The fact that there is no result can be explain! quite easily:
Self-center! company.
No customer service.
No consideration of the ne!s/expectations express! by Internet users.
No SEO to make offers/content visible.
Not on the right topics.
Too much focus on the brand (one of the main criticisms that CEOs make btob or btoc: who is most affect!? of their marketers:
Not on the right arguments.
But what surprises me most, and it’s a question I don’t have an answer to, is why is sale lead nothing changing? Why are the leaders involv! letting these thousands/millions of euros fly away without any control?
We get the impression that companies have a website because they ne! one, that they produce content because it has to be done, that they publish and distribute via social networks, thinking that among the lot, there will be someone who will see the content and be interest!.