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Citi and Prudential Financial will headline its

CONWAY, Ark., March 19, 2025—Acxiom®, the connected data and technology foundation for the world’s leading brands and agencies, today b2b email list announced that clients Citi and Prudential Financial will headline its featured session at Adobe Summit on March 20, 2025, in Las Vegas.

The panel, titled

Harness Data to Deliver Exceptional CX,” will showcase how these industry leaders transformed their customer experience strategies by leveraging Acxiom’s data and identity solutions within Adobe Experience Cloud.

Citi’s Bob Micucci, Managing Director, Head of Marketing Delivery, Marketing Technology, and Transformation, will join Prudential Financial’s Jesal introducing systems and services Parekh, Vice President, Head of Marketing Data, Analytics and Privacy Management, to share how they:

  • Streamline Martech Complexity – Integrating Citi and Prudential Financial will headline its technology stacks to reduce waste and accelerate time to market.
  • Achieved Data-Driven Personalization at Scale – Delivering relevant, tailored campaigns and offers that increase engagement and conversions.
  • Optimized Ad Spend and ROI – How unified identity, targeting, measurement, and reach across platforms help maximize marketing budgets.

“At Prudential,

We’re committed to making every customer Citi and Prudential Financial will headline its

interaction more meaningful and every acquisition effort more precise. Acxiom’s rich data and identity united states business directory solutions, combined with Adobe’s powerful Adobe Experience Cloud,

enable us to go beyond basic data activation – empowering stronger customer relationships

and more effective, privacy-conscious marketing that drives real business impact.” –

Jesal Parekh.

“As a Platinum partner, Acxiom has worked closely

with Adobe to deliver faster client value through seamless data integration and connected martech. We’re thrilled to show how our partnership drives

real innovation—combining Adobe’s technology with

Acxiom’s expertise to optimize operations, unlock deeper customer connections and smarter acquisitions.” –

Sean Muzzy, Global President, Head of Professional Services at Acxiom.

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