75% of digital marketing Digital Strategy: campaigns underperform. 75%! When you do the telegram data math, globally, millions, if not billions, of euros or dollars are wasted every year.
A quick Google search puts the market at $320-340 billion a year.
When I started professionally managing digital projects (this takes us back to 2001) and for accelerator, a solution designed many years that followed, the question of the ROI of digital was constantly being asked.
Countless publications (articles, white papers, videos, etc.) have been published on the subject. This was the big problem for consultants and agencies: how to demonstrate the ROI of digital marketing.
It’s as if the world has been struck by collective amnesia when you read these figures.
75% that don’t produce satisfactory results still amounts to between 240 and 255 billion dollars. Every year. Where’s the ROI in that?
Some critics would say the reason is quite simple: we do digital marketing because we taiwan lead have to, to give ourselves a clear conscience. We invest (at this level, we spend) and we’ll see. It’s the famous hope marketing: we spend in the hope of getting results.
Why Digital Marketing Isn’t Working
Between the prospects I met, my clients’ competitors, and the cases I read, I identified several reasons:
– Lack of knowledge/understanding of customer needs.