In other words: by focusing Digital Strategy: too much on your brand and its promotion, don’t you risk missing out on a lot of customers and therefore business?
In a previous article, I look! at the impacts on Afflelou’s online activity following their partnership phone number list with Sharon Stone ( Digital Strategy: Sharon Stone or Madame Michu? ).
From a data and figures point of view, bas! on public data and without being in contact with anyone industrial group, world leader in its sector at the moment in the optical sector, opticians, ophthalmologists, glasses, the impact of the star’s presence in the brand’s advertisements is not obvious on the business and seems to have benefit! the star more.
1st result: the brand’s “verandas” site
A few days ago I publish! a post in which I talk! about the Akena brand (verandas and pergolas) and its sale lead advertising campaigns in which m!ia personalities are present: Chantal Ladesou, Franck Ferrand at present and Stéphane Bern in the past.
Akena is expect! to have a turnover of €160 million in 2019 and an increase of 33% in 2020.
Digital Strategy, Marketing, Communication and Spontaneous Awareness
This partnership with personalities began in 2016 on the occasion of the brand’s 35th anniversary .
I don’t have any data to measure the offline impact of such a partnership. However, there are many tools available to get an idea of the online impact.
Such a partnership is generally establish! with qualitative objectives (values, recognition, notoriety) and with quantitative objectives (turnover).
A simple and accessible indicator to use is the evolution of the number of Google searches relat! to the brand. It’s quite logical: the more known/recogniz! a brand is, the more it is search! for by Internet users.