here are thus more than 3,000 different variations, for a total of 1.7 million requests.
Even the very big ones have a small online market share?
Out of curiosity, I looked at some of the Digital strategy: data from the world’s largest e- buy phone number list commerce player (from A to Z). I obviously couldn’t analyze 100% of the traffic, but from the portion I was able to analyze, its market share is 27%. That is to say, for these keywords, more than 70% of online demand escapes it.
I added some calculation formulas, and we quickly found product families where the market share is less than 10%:
Calculator, ps5, cr2032 battery, iphone 12…
Moreover, a few years ago, we supported a bookseller who was fighting against this web large groups or smes? giant and by doing so, we identified on which titles and categories of works AZ was poorly positioned so that our client could develop its traffic and its acquisition.
Why this situation (low online market share)?
This phenomenon is partly related to the very “brand” focus of many marketers. The brand is an sale lead essential marketing asset… for managers and marketing teams. For Internet users (general public and professionals), this is less and less the case.
2 recent articles in addition:
The brand, an outdated and useless asset
Digital business lever at your fingertips
It is quite clear that if the marketing budget is massively invested in promoting the brand, it then becomes more difficult to go to the Internet users’ field to capture demand.
Often, companies will devise complex and/or very expensive strategies to develop their business when it may be enough to act on the visibility of products and their positioning in search results.