If a brand sells through a dealer network, then it is possible End consumer – B2B to purchase products on the manufacturer’s website only in rare cases.
A different situation arises when working according to the B2B2C scheme
the manufacturing company builds accounting directors email lists communication both with the end consumer (B2C) and carries out sales directly through its own retail and partner network.
Naturally, the content of the company’s website directly depends on the chosen interaction scheme.
Useful material:
How to build digital marketing to attract end customers
Restrictions from the Internal Security Service.
This may be the inability to install a Google what are the benefits of integrating bigo ads? counter on a website, access the CMS or hosting.
Such difficulties slow down the team’s work and negatively affect the depth of processes.
For example, when the Client is prohibited from installing a Google counter on the site, then both his in-house specialists and we as contractors will be able to collect much less useful analytical data.
Important: As a rule, this restriction is typical caseno data for international companies whose head office is located abroad.
A special case is the wide geography of sales due to the distribution of products through a dealer network.
Technical limitations
The most common ones are:
- for some reason it is impossible to use the webvisor and/or analytics counters;
- It is not allowed to add service files to the root.Let’s give an example: to check spelling using the text.ru service, you need to add a service text file to the root of the site. In the process of implementing complex SEO promotion for one of the Clients, we encountered such a ban. The justification was as follows: “the action may affect security”;
- prohibition on loading third-party scripts (for example, Google Tag Manager).
Thus, without a webvisor, specialists literally cannot track and analyze the behavior of site visitors. As a result, it becomes much more difficult to understand what and how to change on the site in order to increase conversion, simplify navigation and bring other practical benefits.