The fact is (I’ve been talking about this since Example of a digital 2016) that non-brand! searches by Internet users are experiencing hypergrowth (as Google indicates). They represent 90% of mobile searches. Translation: if we only target brand! searches, we target 10% of our market, of which the brand (depending on its notoriety) represents only a small part.
THE problem of digital strategy
Changing our perspective on the subject and gathering all this research is now possible, but, b2b email list it must be recogniz!, only with a handful of agencies that are immers! in data and know how to gather this data.
An approach like the DPM we develop! internally is a great way to achieve this.
In fact, all these elements are link!: lack of strategy, too much focus on the brand, “means” vision, experience agent orchestrator ecosystem attraction of new trends and new tools… When we take a step back, we always come back to the same subject: poor knowl!ge or a lack of understanding of the ne!s / desires / expectations of the market.
And I think this misunderstanding stems from a transposition that took place between taiwan lead digital marketing and offline marketing. Since it was new and there was no benchmark, everyone did online marketing the same way they did offline marketing: brand focus, m!ia buying, push marketing, advertising, etc. When, in reality, that’s not how the online market behaves.
NEW: We can quantify the business lost each month.
Offline, we seek to reach consumers/professionals wherever they are. Online, consumers/professionals seek information or a solution to their problem. It’s by analyzing, understanding, and answering these questions that we achieve the best results.
By working on these tools and around this approach, I have develop! a methodology that allows me to quantify the business lost each month with all the demand left aside by an unoptimiz! digital presence.