Explain the sizes clearly If you sell clothing online, your return rate is likely higher; CNBC reports that 40% of clothing purchased online is returned . Your product descriptions also require detailed measurements. And if your images include models, include their measurements, such as height and weight, as well as the clothing size they’re wearing.
Consider using “real” people as models.
A typical customer may have difficulty judging whether an item will fit them when comparing themselves to an ideal, and new zealand telegram data seeing a “real” person, along with information about their body shape and the size of the item they’re wearing, can help them visualize whether it will fit them.
Explain the sizes clearly
Everlane includes a wealth of product and style details to help customers get a clear idea of the fit of their products before adding them to their cart.
You can help customers find. The right size by collecting various. Data such .as their fit preferences (fitted or loose clothing, etc.). Another option is to use . A tool like true fit or virtusize ., which helps the customer. Compare the size of your clothes .to their existing ones. If a customer has already . Purchased from your online store. Their measurements are stored .but they can also enter the measurements. Of the clothes they already own to compare the fits.
If nothing else works…
If you find that serial returns are. Hurting your profits too much, your last resort will. Be to consider banning abusive customers. This tactic may seem extreme, but more and more retailers are. Considering it, especially since amazon implemented. A lifetime return ban for its . Serial returners in may 2018. In a determine the topic and target. Audience study by brightpearl, 61% of us retailers reported they. Would consider this option as well. Explain the sizes clearly.
The challenge, however, is establishing a reasonable threshold. That would allow for the identification. Of serial returners, and 44% of retailers say .they don’t have the right technology to do so. No one wants to make a mistake. And lose customers because of it.
The mit study suggests analyzing . Transactional behaviors and segmenting. Your customers based on profitability to determine. The threshold at which you should. Limit returns or turn a blind eye. And don’t be afraid to be clear: in your return policy, specify that while returns are welcome, your company monitors unreasonable volumes, and customers with a history .of excessive returns may be limited or refused.
Find a happy medium for your return policy
Regardless of the type of returns policy you implement, your primary goal should be to provide excellent customer service and treat legitimate returns with respect. A policy that’s too strict sends the wrong message and may make customers hesitant to take the plunge and order from you, especially online.
Managing serial returners requires retailers to strike a balance between providing benefits that appeal to customers and maintaining profitability. If fax database you implement a returns and exchange policy that customers value, your business could benefit in the long run from increased customer loyalty and positive word-of-mouth that will attract more customers (even better if you have a well-designed referral program ).Explain the sizes clearly
Good luck !