Search engines don’t let you get how B2B companies can take bored: every. A year the ranking rules become more sophisticated, getting into the top 10 and top 3 is becoming more and more difficult.
This is especially relevant for B2B and highly competitive niches.
How to advance in such conditions? Sergey Bakhchaev, SEO specialist at Kompleto , spoke about ways to monopolize search results and shared a current example.
Search results are overloaded: what does this mean for business?
The reality is that businesses have to vp security email lists fight for the user’s attention not only with competitors’ websites, but also with various services, aggregators, video hosting sites…
What practical difficulties does this lead to in SEO promotion?
Firstly, getting into the top 3 , which used to be a virtual guarantee of success in the form of receiving targeted organic traffic, is no this press release is also available on axa’s website: axa hk longer enough : a wide variety of information formats can attract an audience in search results, regardless of whether they are in the top or not.
Secondly, having only one link to the company’s main website in the search results, you risk losing the attention of potential clients ; the probability of this is quite high.
Thirdly, when promoting B2B companies, we often encounter restrictions from Clients : lack of prices on the website, production of goods under one brand, sale of a single product, a small range of products, prohibitions (legally justified) on the use of specific words on the website page and in meta tags, etc.
And they have to compete with full-fledged online stores, which indicate prices and have a wide product matrix.
Useful material:
SEO for manufacturers: how to promote caseno data taking into account all the restrictions
In addition, aggregators and marketplaces are also actively moving into the top 3 of Yandex and Google for a large number of “business” queries.
One of the possible ways of promotion under such conditions is monopolization of search results .
How to take the maximum number of positions in search
So, monopolization implies that, in addition to presenting the main site, you need to try to occupy as many positions in search results as possible with your materials.
It is optimal to have several links (at least 2-3) and in different formats leading to information about you.
We will discuss the options for such formats and methods of monopolization further.