In-store loyalty programs have come a long way over the past decade.
They have become useful marketing tools that help retailers translate customer data from their stores into personalized and interactive campaigns that encourage repeat purchases and brand loyalty.
To launch a successful loyalty program, you need to know what you want to achieve and how loyalty fits into your customer journey.
Two tips to strengthen the loyalty program in your store:
- Use emails and SMS messages
- Leverage your customer data
1. Use emails and SMS messages
75% of customers return to a retailer’s sweden telegram data store or website after receiving an offer. The real challenge, however, is getting customers to actually see those offers.
While it’s a necessary component of any loyalty campaign, you shouldn’t rely exclusively on email to send relevant offers to customers. Why? Email open rates are less than 25% . This means that fewer than one in four people will open your email. How to boost
How to boost your in-store loyalty programs
The most successful loyalty programs use both email and SMS to send offers to customers, maximizing the likelihood that today, if you want to trade with leverage the offer will be seen and that the offer will result in a sale.
It’s no surprise that people are glued to their phones. Studies show that people check their phones up to 80 times a day. Plus, SMS How to boost messages have an 82% open rate . The likelihood of a customer seeing your offer when sent via SMS is significantly higher than with email.
How to Use Email and SMS Effectively
Plan your goals
Before launching a campaign, it’s important to work backwards. By this, we mean thinking about the actions you want the people bulgaria business directory who latest mailing database latest mailing receive the email or SMS message to take. Do you want to How to boost promote a specific offer, raise awareness of a new product, encourage newsletter signups, or generate sales for your new collection?
Clearly define your goals so you can accurately measure the performance of your campaign once it launches.