Now, all you have to How to build do is share your community of coffee lovers on your social media channels, especially Instagram. Why? Because over a billion people use it , and 60% of Instagram users use it to discover new products and services.
Encourage your loyal customers to cambodia telegram data post content showing them in your establishment, then share these posts. Your coffee-loving customers who are active on Instagram know other coffee lovers. You can introduce them to your establishment through their friends.
Example ?
The Instagram account of Lightspeed customer The Standard Coffee is a great example of this strategy. Their feed regularly features customers and tags their personal accounts. Sharing a customer’s photo makes them feel special, increasing their chances of returning. At the same time, you’re also attracting their friends, followers , and anyone who trusts their taste to your Instagram account.
If you’re new to Instagram, check out our 5 golden rules for attracting new customers to your restaurant through your social media.
How to build customer loyalty: include them on
In short, loyalty can pay off big.
Increasing your loyal customer base by just 5% can increase your sales by up to 75% . Why?
Because an app-based loyalty program will make your current customers feel truly appreciated. This will make them even more likely to tell their friends about your establishment, which will attract new customers.
No, you’re not a the market context favors the professionalization of service multinational chain. But what some might see as a weakness, we consider a real strength. Your coffee is delicious, you know it. All you have to do is show your customer that your service is much more personalized than a cup with their name on it.
If the interaction is not effective, consumers will trust the brand less (since they believe the objective opinions of other consumers), which will certainly have an impact on sales.
Depending on the How to build quality, the willingness to communicate with customers and work with them to improve things goes much further than silence. If you don’t respond quickly or adequately, “Z” customers will go elsewhere.
How to build customer loyalty: include them on
How to Attract Generation Z Consumers
Gen Zs value authenticity above all else. Brands that feel authentic to them are more likely to earn their trust (and business). But who’s to say a Millennial or Baby Boomer wouldn’t appreciate the same thing? We all prefer to connect with people or brands we know are true to themselves.
Similarly, Gen Z consumers prefer brands that align with their values. They want to support brands that align with their ideals. They also demand more from brands, whether it’s transparency, diversity, or a stance on a given political issue. This is partly due to having more choices than ever before. It’s easy to apply a “values filter” to narrow choices exclusively to brands that share common ideologies and viewpoints. After all, when someone buys clothes, they are, in a sense, creating their identity as it is perceived by the outside world.
Patagonia knows this perfectly well.
Patagonia saved $10 million on its 2017 federal taxes. Rather than keep the money, Patagonia donated all of it to environmental groups.
In a public statement, Patagonia CEO chine directory Rose Marcario said that “rather than putting that $10 million back into our company, we’re putting it back into our planet, because it needs it more than we do.”
“The climate crisis is already affecting us all,” she continued. “Being a responsible business means paying taxes in proportion to your success and supporting your state and federal governments, which contributes to the health and well-being of civil society.”
For a company that claims to appreciate nature, this gesture is well-inspired. It aligns with its brand identity and presents it as an authentic company, true to its values, even if it means turning down money.
What does your brand stand for, what do you offer, and how do you help improve your customers’ lives? Generation Z is acutely self-aware—is your brand too?