JavaScript is a programming language that is currently popular and has good performance in increasing functionality and interaction on a website.
JavaScript is an essential component of many architectures for building a website. With JavaScript, making websites more interactive and having a better user experience.
Nowadays, many websites use JavaScript as their technology base. Examples of using some popular JavaScript frameworks are ReactJS, VueJS, NuxtJS, NextJS, SvelteJS, and many more.
Most of them use JavaScript to take advantage of the myriad of technologies and facilities that have been provided to build a website with the best user experience.
Some of the currently popular JavaScript
But how can modern websites that use JavaScript technology still target the top positions in search results? How can the contents of websites that use JavaScript appear in search engines?
The questions above are one of the crucial things when you really use a website as one of the channels in digital marketing, so that search engine optimization or Search Engine Optimization (SEO) becomes an important step in this activity.
The challenge is how do we connect JavaScript-powered websites with search engine optimization using SEO, the answer is JavaScript SEO. In this article, we will discuss how to implement JavaScript SEO on a website.
JavaScript has played a role as a very popular programming language and technology in modern website development, particularly in enhancing interactivity and user experience.
However, on the one hand, we need to pay
Attention to how the right strategy is in targeting the top position in search engine results (SERP). A developer or webmaster needs to know how a search engine like Google processes JavaScript on their website, this aims to know how the right strategy is and solve problems related to website performance.
JavaScript SEO is a branch of technical SEO that focuses on how a website that uses JavaScript programming language and technology is optimized so that it can appear in the top positions and get good performance in SERP.
The main goal of JavaScript SEO is to increase the visibility of websites built using JavaScript and what is the right optimization strategy.
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One of the websites that uses the JavaScript
There are several detailed explanations about the purpose of JavaScript SEO and why JavaScript SEO is important for a website, including:
Improve Search Engine Visibility
JavaScript SEO aims to ensure that websites built with JavaScript are properly indexed by search engines, so that they can be found by users or a wider audience. This will ensure that search engines can access and understand the content and structure of the website.
Improving User Experience
JavaScript is often used to create interactive and dynamic website experiences. Proper JavaScript SEO can help optimize these features while ensuring that they do not hinder the user experience.
Optimizing Page Loading Speed
Websites that use JavaScript sometimes suffer from slow loading times, which can have a negative impact on SEO. JavaScript SEO strategies involve optimizing code and resources to improve page load Bulk Cell Phone Number List speed, which is a ranking factor in search engines.
With the rise of mobile device users
Ensuring that JavaScript-based websites are mobile-friendly is essential. JavaScript SEO includes strategies for responsive design and mobile optimization, as mobile-friendliness is a search engine ranking factor.
Content Accessibility Content
that runs on JavaScript can sometimes be difficult for search engines to index. JavaScript SEO focuses on content canada email lead accessibility in search engines, ensuring that all content can be indexed properly.
Being a developer or webmaster, it is important to pay attention to the aspects of JavaScript SEO in increasing visibility and performance in SERP. In the following discussion, we will discuss in more depth how effective optimization strategies for JavaScript SEO on search engines.
How Google Processes JavaScript
Now that we know the role and importance of JavaScript SEO for a website, it’s time to discuss how the Google search engine processes a JavaScript-based website.
Google uses Googlebot to crawl and index web pages. When Googlebot encounters a web page containing JavaScript, Google applies several processes to ensure that the page and its content are indexed correctly.There are three main processes Google uses to process JavaScript-based websites, namely:
The first step in search engine optimization
Involves the crawling process . Googlebot first accesses the main html page and fetches all the resources it needs, including the associated javascript files. While in the old version of the crawler, the search engine only fetched the html on the website page and considered it complete. Now it has to adapt to websites that use javascript.
While modern crawlers like googlebot have the ability to execute javascript. Resource constraints can cause crawlers to ignore javascript executions. That take too long or are too complex.
HTML and JavaScript Rendering
Once the crawling process is complete, Googlebot then renders the main HTML to get an initial idea of the content and structure of the page. Googlebot uses the V8 rendering engine to execute JavaScript and render the page completely, allowing Googlebot to see the web page in a similar state to a user running JavaScript in their browser .
When the Javascript rendering process occurs, Google has an important purpose in it. Google wants to track all the URLs that need to be rendered and return them in a form that is ready to be processed. Next, Google processes the Javascript to see if there are any changes to the DOM ( Document Object Model ).
The rendering process is one
The important elements in seo because the rendering. Process will affect the way bots on search engines index website pages and also have a big impact. On user experience (ux). If all website pages are displayed well and website navigation is easy. Users will tend to stay on the website for a long time.
In its implementation, there are three approaches commonly used in rendering a website, with the following details.
