of streaming services was a race of new players to get into the space, and round 2 was about winning and keeping customers, round 3 looks like it may have taken on a much darker outlook: the battle against subscription churn.
While half of tv viewers in the
u.s. Have cut the cable cord, a quarter of u.s. Subscribers have also canceled at least three streaming services over the past two years.
The explanation behind all this churn is simple: customers are streamlining their spending habits around fewer services. An overwhelming 99% of u.s. Households bahamas phone number list subscribe to at least one paid streaming video provider (and three different ones on average), according to a forbes study.
But, according to a digital media trends survey from deloitte, 36% say the content they receive isn’t worth the price. At the same time, there’s been an explosion of options for every type of consumer. Practically every content owner has launched their own direct-to-consumer service — disney, apple, nbc, not to mention the numerous music and gaming services out there.
Simple household economics
creates a new conundrum for media companies: how data on can you keep customers from deciding your platform is no longer worth the cost? Deliver the best content and viewer experience possible – ideally in the first three months of acquiring a new customer, according create and document mutual to markus schäfer, director of product management and technical architect.