Physical store salespeople improve communication already know the importance of having a good dialogue with customers when presenting products and services, but this characteristic is also important in the digital environment. Therefore, conversational marketing is essential for companies that want to create a humanized relationship with their customers.
What is conversational marketing?
Conversational marketing is a strategy used to eliminate steps in the sales cycle and increase conversion rates through an exclusive and humanized purchasing experience. Personalized and automated dialogues can be used to achieve this.
One of the main features of conversational marketing is the reduction in waiting time for the consumer during service , as conversations are scheduled to be available immediately. This means that the customer can contact the brand at any time of the day.
Conversational Marketing Strategies
Personalization is the key to success in conversational marketing
One of the main characteristics of conversational marketing is personalization . To achieve this, it is necessary to capture different information to mobile database create conversations that lead the customer to the next stages of purchase or another objective defined by the company. This is done, for example, by large streaming companies such as Spotify and Netflix.
This provides the customer with a unique shopping experience .
Artificial intelligence is an did you say strategy? important ally for personalizing conversational marketing. Through AI tools, brands can track behavior from the first access to the sale.
Data is captured and can be used to create a consistent strategy across all online channels . After all, AI can analyze large volumes of data with little or no whatsapp number human support, eliminating the need for large teams to work on this process.
Also read: Essential Digital Marketing Tools
What are the advantages of using a chatbot?
Chatbot is important for conversational marketing
Although common on websites, chatbots can be used in different online environments , such as social networks, call centers and e-mail.