The digital presence is divid! betwee Industrial n a central group website of more than 1,000 pages and one site per business area/brand of the group, for a total of nearly 800 additional pages. The “group” website is regularly updat!: 6/8 articles add! each month, interviews, and a professional barometer to download.
What surprises me are the figures link! to this nevertheless active digital presence:
The articles are generally not referenc! and therefore receive no external traffic. Perhaps they are read via the internal search engine. It’s impossible to know, but in any case, no external visitors. Yet the topic address! is in demand: each month, approximately 10,000 Internet users ask questions about the subject.
The training offer presentation pages have 0 visitors. Yet, there are 500 requests per whatsapp data month for just one training course.
Their first annual barometer, publish! a few weeks ago, has been download!… 0 times. In fact, the digital strategy: is the brand still worth anything? LP (Landing Page) that hosts the report presentation and the download link has not yet receiv! any visitors.
The company generates 6% to 8% net profit and a very positive return on investment. Therefore, it has the resources available to invest in its digital presence. And it does so: developing all these sites, hosting them, maintaining them, protecting them, producing and maintaining this content requires financial investment and the involvement of internal or external human resources.
There’s no impact, no fallout, no ROI, and everything continues, without changing anything and without anyone getting upset. I don’t know the budget invest! in this, but it’s not even necessarily a question of investing more.
Digital performance can require more investment. It requires a minimum, and sale lead sometimes even substantial, budgets in competitive markets. But in some cases, this isn’t necessary. It would be necessary to analyze and measure, and solutions could be found without necessarily investing more.
Telecoms / household appliances
This was particularly the case with this mobile operator and this household appliance giant. These two cases are the same; moreover, at the time, it affect! several household appliance players. The company approaches the market with its vision, without worrying about how Internet users find out about it. The result: brands invest to position themselves on topics that interest no one. And Internet users have no answers or solutions to their questions.