Leverage your customer data While offering special offers, promotions, discounts, and freebies as part of a loyalty campaign, building a personalized connection with your customers is also an integral part of a loyalty campaign.
Deloitte’s 2019 Retail Outlook report suggests that to stand out, retailers must stop offering purely “transactional” benefits and start singapore telegram data offering rewards that have deeper, more personalized value. This means stepping out of the comfort zone of “discounts and price reductions” and building a personalized relationship with your customers.
To do this, start by using your customers
data (like their purchase history) to learn which products. And services they like and send them offers based on their preferences.
Your pos software can help you with this. With lightspeed, you can create. Customer groups based on shared demographic information. Purchase history, location, payment method, and special days (like birthdays).
In the example below, we’ve created customer groups for bargain hunters. Friends and family, seniors, students, and tech managers.Leverage your customer data
Once your groups are set up and ready, all you have to do is choose. An email template, add your text, photos, subject line, and select. The people should be very careful with anonymous groups you want to send the email to.
Then, send the emails and analyze your results afterwards to see. How you can improve your future emails.Leverage your customer data
Tip: with lightspeed, you can also send sms messages to your customer groups.
Segmenting your customers into groups helps you send the right message. To the right customer, at the right time. It also ensures that the message you send them is truly relevant. This helps your business show your customers that you understand what. They want and that you have what they need.
Using your customer data to inform your loyalty program promotions greatly contributes to their success: higher-converting promotional campaigns and higher customer lifetime value (LTV).
It seems the power of the pop-up store shows no signs of waning.
It defies all rules: there’s no indication of what it should be, what it should be used for, or what it should look like. It’s this flexibility that has made the concept so popular.
Consumers never really know what to expect, which prevents them from getting bored. Every time you think you’ve seen it all, a company reshuffles the bulgaria business directory deck and surprises you once again. Brands can become flexible, opening different pop-up stores in different markets for different reasons.
Pop -up stores are also synonymous with exclusivity. Even the most popular temporary store won’t be accessible to everyone; those that do are somewhat in a league of their own. This naturally encourages consumers to talk and share their experiences: they themselves create the content that will help you spread your brand’s message further and further.