Sometimes, it’s not necessary Marketing online et offline to go looking for complicated plans to develop your business: the demand exists, the customers are there, they want your products. You just have to go and get them.
It takes longer but is often more economical than investing a fortune in ads.
For example, the btob (business) site of a major mobile operator is not present in special lead the results pages when you search for an iPhone 13. Without taking into account the demand for this product, the site’s market share is 0.8%. If we take into account the demand for this product (the product is on the site, the company sells it), the market share will be even lower. Just because an offer is present on a site, does not mean that a company, even a heavyweight in its sector, will be able to capture part of the demand.
In France, every month, on average, there are 1 million requests for iPhone 13. Just for the creative optimization can help brands maximize keyword iPhone 13 (even if there are 2 words, we are talking about 1 keyword).
If a mobile operator site generates 1,200 visits per month on this keyword (real case), its market share is 0.12%.
But while there are 1 million monthly searches for the keyword iPhone 13, taiwan lead many Internet users conduct broader searches that contain multiple terms: this is what I call the semantic field. For example:
200,000 monthly searches for iPhone 13 Pro Max
27,000 searches on iPhone 13 price
Most often we see that companies push their offers based on their perception of the market and the expectations/needs of Internet users but without really taking demand into account.
The arguments put forward are not in line with the questions being asked. It’s a kind of “dialogue of the deaf”: the Internet user remains without answers to their questions, and the company puts forward arguments that go unheard.
As I have indicated in many previous articles: digital marketing remains in a push dynamic (of content, brands, offers) while it lends itself much more to a Pull approach, driven by the demand and expectations of Internet users.