360 marketing is a strategy that helps generate greater impact among customers, mobilizing all digital means and communication channels to capture the attention of your audience.
Nowadays, digital marketing has become an indispensable tool for companies, so much so that almost no one questions investing in a good strategy capable of achieving the objectives set.
This can be even better when your strategy can reach different audiences, across different existing channels.
With this, it is possible to enhance results and have more assertiveness in the campaigns of your paraffin candle making machine company , for example.
Understand what 360° marketing is
Suppose you had 15 minutes to spare and decided to check out the promotions on a shoe website. So, you clicked on a pair of sneakers you liked, but since you didn’t intend to buy anything, you closed the page and went back to work.
At night, while reading an article on your favorite blog, there is an ad for the sneakers. Then you open Facebook and see a sponsored ad with 3 more sneakers that are just as beautiful as that one.
The next day, when you opened your email, you saw an exclusive offer with a 15% discount to buy the sneakers you liked.
You’ve probably experienced this before. This lectures and practical classes approach that sends a consistent message across all possible customer touchpoints is called a 360-degree campaign, or 360-degree marketing strategy.
Your ktl painting company should know that 360-degree marketing can involve several channels, such as:
Television;
Printed;
Actions at the point of sale;
Digital campaigns;
And social media.
In this way, you can see how wide the possibilities of contact with the customer are throughout your daily routine.
Where to start with 360° marketing?
To begin with, you need to know that this revolutionary technologies that can change our times strategy starts well before the purchase and continues after it has been made, so your brand must accompany the customer throughout the entire purchasing journey.
It is essential to understand who your customer is, what their questions are, how you can help them make their choices and which communication channels they use most. Work with the concept of persona, a semi-fictional character that represents an ideal customer.
The persona is created based on an analysis of executive list the profile of some customers you already serve and those you would like to serve.
This concept differs from the target audience, as it goes beyond demographic data, such as gender, age, marital status and place of residence. In this case, the concept also encompasses dreams, professional goals, challenges and hobbies.
Once you have this clear vision, it becomes easier to know how to approach your audience and which channels are best to support them throughout their purchasing journey.
This includes SEO, Google sponsored ads, website, content development for your fire pump price blog and e-book, social media, email marketing automation, pay-per-click ads, and online chats for customer service.
What are the benefits of this approach?
By using different communication channels, we can identify the needs of the public, knowing their questions and comments. This allows for a closer relationship, so that your company can anticipate what the customer needs.
Listening to them allows you to know what actions to take in the future, so that all processes, activities, functions and communications are oriented towards the same objective.
This way, it is possible to create or improve positioning in relation to the interest group of your cable company , for example, keeping in mind that everything we communicate must have added value.
Final considerations
You might be saying that you would love to appear during the eight o’clock soap opera. Have lots of billboards on busy avenues. Invest in ads on all social media and always have sponsored. Ads to appear in the first results on Google.
But what if you’re a small business and have a limited marketing budget? Even with a tight budget, you can still communicate consistently with your customers across all touchpoints.
If it is a complex service and the purchase requires a lot of information. Prioritize informative content for blogs, emails, online chats and a website that presents everything clearly and simply.