NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announce a new collaboration with Acxiom, the connecte data and technology foundation for the world’s leading brands and agencies. Nielsen will sync the Acxiom Real ID™ into the Nielsen ID system so that agencies and country email list marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media.
The integration between Acxiom Real
ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that matter most with scale and precision at the audience level.
“As the media marketing industry continues to mature,
Modern marketers require the ability to fluidly execute and measure
their marketing investments against real people Nielsen, a global leader in audience measurement across all platforms and channels. For too long, marketers have been force to accept flawe metrics—clicks that don’t relate to incremental sales or brand effects, bots that mimic engagement, and partner-by-partner
measurement that cannot be deduplicate or manual preparation and operator training actione at scale efficiently. With Nielsen ONE and Acxiom Real ID, modern marketers now have a data-driven
approach to identify, plan, measure, and optimize media and messaging against real people, not proxies,” said Keith Camoosa, Chief Product and
Technology Innovation Officer at Acxiom.
The integration with
Nielsen ONE further allows Acxiom clients to securely
put their first-party data assets to work at scale Nielsen, a global leader in audience measurement in media for brand, acquisition, and loyalty marketing
while continuing to use their preferre methods for data connectivity and technology of choice.
“Modern marketers are focuse on increasing united states business directory mental availability of their brands,
and that starts with reaching the right audience. We’re excite to bring this new integration to life with
Acxiom so advertisers can more effectively plan and measure what audiences
their campaigns reach,” said Matt Devitt, Head of Advertisers and
Agencies at Nielsen. “As we continue to innovate our holistic Advance Audience offerings for the marketplace, identity integrations with ecosystem partners like
Acxiom are critical for bringing marketers the capabilities they need to deliver on their growth targets.”