In today’s digital era, the Google search engine is one of the most widely used sources of information by internet users. Thus, many businesses are competing to increase online visibility in reaching new clients. This also makes website rankings on Google very important for businesses.
Due to the increasingly tight competition to achieve top rankings, there are various ways that can be applied to achieve this goal. One way is by doing search engine optimization or what is known as Search Engine Optimization (SEO).
In practice, many companies or individuals offer SEO services with a guarantee of ranking 1 on the Google search engine. However, is it true that this guarantee can be realized?
We, cmlabs, as an SEO agency
also believe that no one can guarantee that a website can achieve rank 1 in SERP, considering the nature of search engines that are constantly changing in updating their algorithms.
Here is the statement provided by Google to support our previous argument:
Figure 1 – Google’s statement regarding the 1st ranking guarantee.
Not only Google, but other search engines like Bing also openly explain that no one can guarantee ranking . Here is a quote from Bing Webmaster :Figure 2 – Bing’s statement regarding SEO that guarantees ranking .
So, be wary of companies that make such promises. A reliable SEO company will not promise #1 rankings, fast results, or other promises that sound too good to be true.
If so, what are SEO agencies like cmlabs selling when Google itself clearly states that no one can guarantee a number 1 ranking in SERP?
Besides, if there is no guarantee of ranking
What is the real purpose of Google which often shares many optimization recommendations to users?
This article will answer these questions while also dissecting the myths in SEO.
Google often shares guides on SEO in its documentation because SEO is one of the important factors that can affect a website’s ranking in Google search engines.
The SEO guide shared by Google also covers various aspects, from SEO basics to more advanced SEO techniques.
While no one can guarantee a number 1 ranking on Google, these guides can help webmasters understand how search engines work.
Imagine getting a message from a buddy who is on the other side of the globe; all it takes is one click to get in touch. But this telegram database seemingly easy deed depends on intricate systems operating in unison in the background. Users’ interactions with each other and the channels, groups, and private chats they access contribute to this enormous database.
In addition, the guidelines provided by
Google also aim to help site owners create quality and useful pages for users. So, they can increase their chances of appearing in strategic SERP positions.
This is what is often misunderstood and considered a determining factor in ranking on Google.
In addition to the first rank guarantee, there are many other myths that website owners should be aware of. Therefore, we have collected some SEO myths that must be broken.
The statement “SEO is a one-time thing” is one of the common misconceptions about SEO.
Many people believe that achieving
Success in SEO is as simple as hiring an SEO agency , optimizing a website once, and creating some content. However, this perception oversimplifies the complex and dynamic nature of SEO.
SEO is an ongoing and evolving Free Cell Phone Number List process that requires consistent effort. It’s not just about completing a checklist and then expecting lasting results.
Effectively increasing online visibility and maintaining good rankings in search engine results pages requires continuous optimization on all sides of the website, such as on-page, off-page , and technical .
Treating SEO as a one-time task can result in a gradual decline in online visibility as search engines continually update their algorithms and user preferences change.
Thus, website owners need to canada email lead understand and embrace the dynamic nature of SEO is crucial for long-term success in the digital realm.
The Longer the Content, the Higher the Ranking
The next myth is about content length. Many believe that longer content will rank better in search engines.
This myth has been around for years, but there is no evidence to support it. In reality, content length has no direct impact on search engine rankings.
In the Google SEO office-hours broadcast on February 26, 2021, John Mueller said that the number of words on a page is not a factor in determining quality or ranking.
So, increasing the length of content without considering relevance has not been proven to improve rankings . On the contrary, Google and other search engines pay more attention to the quality of content than its length.
This myth needs to be cleared up
Because Google also has no specific recommendations regarding content length. Here is a quote from Google documentation :
Figure 3 – Google documentation excerpt regarding content length.
3. High Domain Authority Affects Ranking
Many websites flock to measure domain authority (DA) scores under the pretense that this metric is a ranking factor . However, Google has never explicitly stated that DA is a ranking factor .
Domain Authority itself is a tool developed by Moz to predict the possibility of a website ranking well based on its authority. So, it can be concluded that this metric does not come from Google.
Through its representatives
Google acknowledges the presence of Domain Authority as a tool, not a metric or ranking factor .
Here is a screenshot of John Mueller’s comments on a Reddit discussion.
Figure 4 – John Mueller’s comments on Domain Authority.
Additionally, here is a tweet from one of the users that has proven that DA is not a ranking factor .
Proof that DA does not affect ranking.
From the image above, it is evident that even though a website’s DA score is low, the content of that domain still has the opportunity to rank high.
Ranking can be manipulated with certain techniques
The myth that Google rankings can be manipulated is a long-standing one. Some people believe that using black-hat techniques , such as keyword stuffing, cloaking, and buying links , can improve a website’s ranking in search results.
