In fact, it’s a bit like A/B testing in real life. The critical feedback generated by the pop-up shop allows the concept to be adjusted or abandoned as needed. This allows the retailer to feel more confident about a potential “final concept” since it would be based on concrete evidence.
Small businesses can use a pop-up store to gauge the demand for their products in a specific market. This can help them decide whether or not to open a store in the future. Either way, a pop-up shop at the right time of year can give your sales a boost—and you can repeat the process year after year.
Read also: 10 tips for a successful opening of your pop-up store
Pop -up stores that rely on technology
The new generation of pop-up stores aren’t even stores anymore (or at least, not “real” stores demarcated by walls). Brands are uae telegram data increasingly harnessing the extraordinary potential of our ever-at-hand smartphones to create “technological” stores that pop up as needed.
Nike’s SNKRS app is a perfect example: through it, Nike has launched products in the middle of concerts, parks, and other public spaces. Customers are prompted to scan menus or take specific photos to unlock new interactions. By using geographic location as a purchase trigger, Nike goes beyond physical stores to reach its customers where they are. This completely transforms the shopping experience for consumers, delighting them.
Pop -up stores that rely on technology
Havaianas is no exception, with its “shopping mural” on the Venice Beach Boardwalk in California. Using artificial intelligence, consumers who scan the mural with their smartphones are redirected not only to Havaianas’s online store but, more specifically, to a pair of flip-flops in the same color as the section of the mural they just scanned. What’s unique about this system is that the mural—and by extension, the store—can be placed virtually anywhere.
Source: Glossy
Even if your budget is too small to build once people figure it out, they can change your own tech-enabled pop-up store , remember that thanks to their smartphones, your customers can shop anywhere. Having a well-functioning mobile site is therefore essential for any self-respecting brand.
Pop -up stores that rely on technology
After all, you have no way of knowing where or when a potential customer. Might learn about your existence and become interested in purchasing your products.
Thanks to Lightspeed, Kanye West only needed 48 hours to launch his Saint Pablo pop-up store in Amsterdam
When Kanye West was looking for a POS system to support his Saint Pablo pop-up shop. Located on Rozengracht in the heart of Amsterdam, he needed a solution that could be set up quickly and handle hundreds of payments. In just two days, Lightspeed helped him create a beautifully marketed pop-up shop .