Google (in Spanish) and Yahoo gambling data vietnam phone number (in English) have announce new rules for mass email senders starting in February 2024. Focusing on authentication, spam rate control , and simplified unsubscribe processes to combat spam and improve inbox security. This initiative is likely to set a new industry standard. As it aims to foster a more secure email ecosystem.
It may seem like a lot, but there’s no cause for alarm. These new rules are really just common sense, and good email practices now become requirements. If you’re already doing the right things for great email deliverability, there’s not much to worry about.
Here’s a summary of the changes and steps you can take to ensure your email campaigns continue to thrive in this new setup.
Stay below the spam rate threshold
Google and Yahoo’s new osymmetric plateau test email policies include a spam rate threshold for bulk senders. Specifically, Google is mandating that the spam rate for bulk senders must remain below 0.3% (as measured by Google Postmaster Tools).
While the exact percentage for Yahoo’s spam rate limit hasn’t been announce. It’s clear that both Google. And Yahoo are enforcing a spam rate threshold to manage the volume of spam emails. And improve the user experience by reducing the clutter in people’s inboxes.
At MailerLite, we’ve always been proactive in maintaining a low spam rate, with our own anti-spam policy enforcing a 0.2% spam rate.
Set up a DMARC record
Senders who send more than 5,000 phone number list from b2b fax lead emails in a day will also need to set up another security protocol. DMARC (Domain-Based Message Authentication, Reporting, and Conformance).
DMARC ensures that emails are genuinely coming from the domain they claim to be from by checking records’ alignment with the Sender Policy Framework (SPF) and DKIM (DomainKeys Identify Mail). A DMARC record is a TXT record in your domain’s DNS settings.
Setting up a DMARC record is a proactive measure to protect your brand. And audience from phishing and spoofing attacks. It ensures that only legitimate emails from your domain reach the inbox. Which in turn increases your sender reputation and delivery rates.