Despite the fierce competition for consumers’ attention in search engines and social media feeds, driving in-store traffic through online marketing has never been easier.

Anyone, anywhere in the world, can find your business online  thanks to a well-timed social media ad or an SEO strategy that puts your store’s Google My Business profile at the top of search algorithms.

But how can you leverage this online visibility to bring customers into your store (and sell more)?

This article presents seven tips to help you generate in-store traffic and sell more to customers during their visit.

Retail: How to generate in-store traffic and sell more?

Themes of this article:

1. How to measure attendance
2. Why want to increase store traffic
3. How to convert website traffic into customers
4. Tips for selling more to customers in the store

How to measure in-store traffic

Accurately measuring store traffic is iran telegram data a challenge many retailers face. Fortunately, there are many ways to measure your store’s traffic without having to stand by the door and count the number of people entering.

There are systems that integrate seamlessly with  your store’s POS system  and allow you to collect a huge amount of information, such as the number of entries, customer flow paths through the store, conversion rates, average visit duration, and even the success of a display.

Retail: How to generate in-store traffic and sell more?

With this readily available information, retailers can measure the effectiveness of their store layout and merchandising. They can also determine whether their sales associates are achieving tangible results from high traffic in their store.

Google is also useful for measuring store traffic. To help you, create a free Google My Business  (GMB) account if you don’t already have one.

In the “Busy Hour” section of GMB profiles, Google measures the traffic at the store location based on GPS data.

Retail: How to generate in-store traffic and sell more?

Why you want to generate in-store traffic

In addition to attracting new customers, increasing foot traffic to your physical store is a goal most retailers should aim for. No one likes a slow season, and a “real,” in-person customer visit can have more impact than a virtual visit to your site.

For what ? Retail: How to generate in-store

This gives salespeople the opportunity to it is certainly worth incorporating equipment rental build relationships with their customers. Building such connections can help build customer loyalty.

During an in-person visit with the customer, it can also be easier for the salesperson to encourage them to buy—and make additional purchases. The salesperson can tailor their sales approach to the customer’s specific needs.

Other benefits: in-store delivery costs are not included, there is no need to worry about items arriving damaged (or not at all), and there is less risk of the customer returning an item, since they will have seen and appreciated it in person before purchasing it. Retail: How to generate in-store

How to get online shoppers to drive in-store traffic?

The importance of high in-store traffic is clear. All retailers must strive to increase foot traffic and attract customers who come into their store not only to view, but also to purchase their products.

The best way to do this is to convert your website traffic into in-store traffic, which brings customers into your store who are ready to buy your items (or at least genuinely interested in them). Here’s how to do it:Retail: How to generate in-store

1. Make it easier to locate the store (with directions!).
2. Organize in-store events, clubs and workshops.
3. Create special in-store offers.
4. Present stock levels online.
5. Promote products associated with in-store services.
6. Offer free in-store pickup.

1. Make it easy to locate the store (with directions!) 

Your store location should be easy to find and visible everywhere online, including on your website.

Your website should have a contact tab that displays your store’s address, opening hours, and even directions from major roads or landmarks. You can use a Google Map plugin  to display a map that shows your business address and can offer users turn-by-turn directions with one click.

Create a Google My Business account b2c fax and make sure your store’s address and key information (such as opening hours) are accurate. This will help you rank in Google’s local searches.

Also, be sure to include your address on your social media, especially Instagram and Facebook. Both will display maps to users, and mobile users will see where your store is located relative to their location.

2. Organize in-store events, clubs and workshops

It’s always a good idea to give customers a reason to visit your store, especially if you’re hosting an event that can be seen in person and can’t be followed online: in-store events , weekly clubs, or even workshops or training courses, which can encourage customers to visit your store.

You can promote these events online, through website listings, social media ads, Facebook events, and email reminders, and increase in-store traffic.

These activities can become interactive social events, likely to encourage customers to invite their friends to participate as well.