Retail Masterclass: More than 50 retail entrepreneurs gathered at the Lightspeed x SHAW Pop-Up Store in Antwerp to attend a masterclass on omnichannel . The approach? How can you leverage omnichannel to generate more revenue? Gilles van Gestel of jewelry brand I.Ma.Gi.N. Jewels? Laurentine van Landeghem of fashion concept Clouds of Fashion? and Maximilian Devloo of MDware shared their experiences? insights? and top tips for creating a seamless omnichannel experience.
I.Ma.Gi.N. Jewels – Gilles van Gestel
I.Ma.Gi.N Jewels was founded in 2013 in Antwerp by Gilles van Gestel and Margaux Spruyt. It is a jewelry brand that focuses on offering an affordable luxury product with a high-quality customer experience ? across all channels. Through their years of experience? on the one hand as a goldsmith and on the other hand as a diamond cutter and phone number list gemologist? Margaux and Gilles have built a brand inspired by the craftsmanship of traditional jewelry? in a modern setting. 5 years later? they havesuccessful webshop ? 8 stores (including one in Amsterdam) and more than 40 points of sale worldwide. What is an optimal omnichannel experience according to Gilles?
Enable seamless transition between channels by providing the same services and delivering a consistent? high-quality customer experience.
I.Ma.Gi.N Your Own – An omnichannel concept Retail Masterclass:
As the line between online and offline interaction becomes increasingly blurred? I.Ma.Gi.N. has introduced a new omnichannel concept: I.Ma.Gi.N Your Own? which allows customers to design? create? and personalize your promotions engrave their own jewelry. This can be done online or offline? offering customers an unparalleled shopping experience wherever they are.
We are trying to unify all channels by offering the same Retail Masterclass: experience and providing exactly the same services to the customer.
The I.Ma.Gi.N Your Own concept:
- Online personalization ? where customers can engrave and order jewelry? either at home? for someone as a gift? or in-store. If customers already start personalizing online but don’t convert yet? they can visit the store to view the jewelry and continue with the personalization they started online.
- An in-store digital interface with a touchscreen where customers can personalize their jewelry and have it engraved directly in 5 to 15 minutes. If the customer isn’t ready for the conversion yet? they can leave their email address and continue shopping/designing on their mobile phone.
Data is tracked online and in-store? and is used to improve business intelligence and refine marketing actions.
Clouds of Fashion – Laurentine van Landeghem
Laurentine from Clouds of Fashion has a completely different approach—but no less effective. Clouds of Fashion stands for affordable fashion and ever-changing? on-trend collections. With four stores in Belgium and aero leads a webshop ? Clouds of Fashion has become a staple in the fashion world. Experience and community are at the heart of Clouds of Fashion.
We’ve been trying to build a community from the beginning? and we’re still doing that today. How? By organizing events? focusing on branding? social media? omnichannel? and offering customer services. We also have the “person behind the brand?” and that’s me. When people think of Laurentine? they think of Clouds of Fashion? and vice versa