Thus, the price of a 15 m² on the brand? veranda in a traditional shape is on average €19,260 for the best insulated model, while the least efficient model costs on average €14,400 (excluding masonry). The price of a 20 m² veranda ranges from €17,400 to €23,880.”
The average e-commerce conversion rate in France is 3%.
Given the monthly demand volumes, the loss of revenue for the group is colossal.
This is what our LBI (Lost Business Indicator) allows us to evaluate: the average monthly whatsapp number list loss of revenue from an unoptimized digital presence.
I have no contact with Akena, but it seems that the marketing/communication effort is mainly focused on traditional media to the detriment of digital.
It may be very effective offline, but online, the shortfall is real. This also means that the opportun zero: the new standard for digital strategy roi ities and levers for growth are enormous.
It’s very effective: the brand has very strong brand awareness. Since I like it alone, that’s sale lead 110,000 requests per month. If you add all the queries containing the brand, it’s even higher.
Positive result: the site has a fairly high monthly traffic.
Negative result: the traffic is almost exclusively branded traffic.
A competitor in the slimming meal theme (Weight Watchers) has similar notoriety: Weight Watchers, which receives 135,000 requests per month in France. But the site is less dependent on its brand and answers more questions from Internet users.
The result is direct: 3.5 times more traffic, simply through SEO (natural referencing). And that, every month.
Marketing online et offline
I took these two examples, but we find the same situation in all sectors: energy, automotive, finance, banking, insurance, telephony, etc.
Many businesses have not yet truly adapted to digital, or they approach it in push mode, like traditional offline marketing.