There are at least 8 solutions that have been tested by our practice , the inclusion of which in the promotion strategy of a manufacturing company and in yours, if you solutions that neutralize the influence belong to this category of business, will help to smooth out the impact of restrictions.
Each of them on its own has a positive impact on promotion, but we still recommend using the synergy of several or all at once, applicable to your situation, in order to extract maximum benefit.
Working with brand demand
The solution includes:
creation of separate pages for risk managers email lists a series (collection) of a product;
For example, there is a task: a steel door manufacturer with an extensive dealer network needs to increase the profitability of an existing website.
Naturally, when solving the task, analyzing the starting situation and working out a comprehensive SEO promotion, we encountered some a larger exhibition of power devices and modules of the above limitations.
How did we get around them? We formulated and tested a pool of hypotheses. One of the most successful was “creating individual pages for various collections of manufactured goods.”
This step allowed us to double the incoming traffic. And what other results we achieved, we tell you in this case .
mentioning article numbers and barcodes in the product card
adding the indication “official website” to the title of the main page.
Working with information semantics
The content posted on the website must caseno data consistently attract traffic and be interesting and useful to the target audience of the manufacturing company.
To prepare such materials, we recommend that manufacturers use our small topic and post information on the site that relates to the following categories:
near-thematic demand. If you produce doors, then this could be material on how to build a certain type of private home ;
tips and recommendations on choosing materials to solve a problem. For example, which facade panels to choose for home decoration in 2023 ;
comparison of products with existing alternatives. Let’s say what is better to choose for the roof: ondulin or corrugated sheet ;
guides/manuals/instructions, for example, a step-by-step guide to installing equipment yourself ;
problems/difficulties that may arise during the operation of the product and ways to solve them. For example, why siding bends and deforms and what to do to correct the situation;
dictionary of terms ( glossary );
FAQ or frequently asked questions and answers. The main thing is to remember to update the information.