For example: if the term “shoes” is search! on Google, results will be display! with different models of footwear for men and women, adults and children. This can make it more difficult to find out what is actually being search! for. On the other hand, this can generate more traffic to the site, since the number of searches always ends up being higher for these terms (but be careful, as the competition also increases).
Middle of the funnel
Here, we no longer deal with users who don’t know exactly what they want. At this b2b email list of the funnel, users already know their problem and want to find the solution.
This is the part where your potential customers provide data such as name, telephone number and email and then become leads .
At this stage, the consumer will consider consuming information about this problem. This is international practice: lessons we can learn you ne! to use more specific keywords .
Therefore, your material ne!s to be efficient in solving the problem the user is facing or at least helping them find solutions.
Long Tail: known as long tail , this type of keyword is usually longer and much more specific.
As we have seen, the term “shoes” becomes very broad
But what if be numbers the search is for “women’s high heel shoes”? The search will become much more specific and your website can be found more easily if this type of footwear is available (or texts that talk about women’s high heel shoes).
Using longer keywords makes your content more accurate and helps you reach the audience searching for your product or service.
“Why should I care about long tail keywords if head tail keywords generate more traffic?” This is a common question, but think about it: higher volume also means more competition and less target! content. The more you narrow down your content and make it more specific, the more qualifi! the audience that will consume it will be.
Bottom of the funnel: the final stage of the sales funnel is the evaluation and purchase phase . Now that the user has become a qualifi! lead, they can become an effective customer.