It is important to understand the successful purchasing journey or the sales funnel as it is also known, whether for the success of your inbound marketing strategies or for increasing your sales or the growth of your company in the market.
Companies often underestimate the concept of the purchasing journey, which means they end up not working correctly on the stages that are important for potential customers to go through.
This ends up being challenging, whether for a galvanized pipe and fitting company or a record store, after all there are many purchasing journeys and many customers, but if this journey is well designed it becomes a weapon to generate more sales.
To help you better understand this concept, we have separated everything you need to know about the subject in this article. Continue reading to find out more.
What is the purchasing journey?
First of all, it is important that you understand what the purchasing journey is. Just so you can better understand the concept, let’s look at the following example:
An automatic generator company seeks c–e. examples of tasks with three levels of complexity: simple, complex, and unambiguous to understand the path that each of its potential customers takes until reaching the final target, which tends to be the effective purchase of its products, this is the purchasing journey of these customers.
This definition is the road that defines the steps that each lead, or potential buyer, will go through before making the decision to complete the purchase.
The definition of each stage is based on the way cybersecurity: the 4 most used strategies by smes the person searches on the internet, therefore, which keywords they search for to solve their problems. It is based on this information that the marketing and sales team will prepare their strategies.
Know that the purchasing journey has 4 stages, which are:
Learning and discovery;
Problem recognition;
Consideration of the solution;
Decision.
Therefore, in the first phase the consumer does not really know what their problem or need is, but in the second stage the customer has delved a little deeper and realized that they really do have a problem.
In the third phase, the consumer has already researched some solutions and started to evaluate some possibilities to solve their problem. Last but not least, the customer has analyzed the options and made their decision.
Why is it important to understand the buying journey?
It is important to understand that the purchasing journey is not linear, after all, customers do not go through the same purchasing stage, for example, when someone searches for tarpaulin shed price , they already know what they want.
Even more so in today’s world where the colombia business directory purchasing journey is much more self-directed and multidimensional, this is because the lead spends a lot of time circulating through different stages within the purchasing journey.
Due to the amount and quality of information available on digital channels, leads tend to control their own purchasing journey, meaning that salespeople have less and less access to opportunities to interact with them.
But know that there is a way to reverse this, providing quality informative content to these potential customers, that way they will understand their problem and this approach will be easier.
How to produce content for each stage of the journey?
Well, now that you know the steps, it’s important to know what content is needed for each step.
First, it is important that you seek to understand the persona’s pain points, so find out what the most common desires and doubts of this user are, so that you can invest in these aspects.
Knowing your persona is essential to understanding the soul of your business and achieving the engagement you need.
After this knowledge, it is important that you create original and quality content, only with this will you be able to truly attract your persona, after all, they are looking for something and only you can offer it, so take advantage of the opportunity.
For all of this to work, it is important that you maintain the frequency of publications. Remember that consistency is crucial in the digital world, so make sure your audience knows what your brand produces.